During COVID, “business as usual” has often been replaced with uncertainty and new struggles for companies. Maybe they've lost clients or maybe business is slower, so the need to retain and strengthen relationships with clients becomes even more pivotal. Add to that the stress and unusual circumstances that their employees are coping with working from home - and it’s clear spreading joy and giving thanks is important this year.

One strategy that can make a world of difference right now is tapping into the power of corporate gifting. This is different than giving prospects branded marketing swag; this is an investment that makes an impact. Though companies may worry about the cost, it’s about rethinking the impact with the money they’re already spending.

Thoughtful gifts with personalized touches can turn a warm lead into a new customer. It can also boost morale within the company and help you retain valuable talent. Overall, it shows you care about someone and helps you engage in a meaningful way.

Takeaways from this episode:
- There’s a difference between branded marketing material and actual, thoughtful gifts for clients, which demonstrate your knowledge of and care for them.
- Add a personal touch to something you think they’d like, and make sure it fits the context. For instance, right now home and wellness gifts are much appreciated by virtually everyone.
- Focus should be on retaining your clients and wooing warm leads for the best ROI - not “cold” prospects.
- Gifting can be one way you demonstrate that your brand values align with your recipient’s brand values.
- Get appropriately creative: If you’re hosting a virtual event, consider a physical gift to go with it (and send ahead of time!)
- Since holiday parties aren’t happening this year, consider redirecting those funds to a meaningful employee gift to help retain talent and show that they’re a valued part of the business.

Topics discussed in this episode:
- How Corporate Gifting is the best ROI strategy for ANY business
- Dos and Don'ts of employee gifts
- Strategies to retain clients
- Thank you gifts
- Client Engagement
- How to close warm leads

Episode 19: Why I Went from Geopolitics to Corporate Gifting
https://thegoodofficepodcast.com/episodes/19

Episode 04: How to Use Corporate Gifting to Spread Love in Your Community
https://thegoodofficepodcast.com/episodes/04

Episode 07: The Secret to Creating the Perfect Corporate Gift
https://thegoodofficepodcast.com/episodes/07

Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
www.instagram.com/thegoodofficepodcast.com

Book a Corporate Gifting Strategy Session through:
https://mariemae.com/corporate

Connect with Marie Mae on Social media:
https://www.pinterest.com/mariemaecompany
https://www.instagram.com/mariemaecompany
https://www.facebook.com/mariemaecompany

Show notes and more resources:
https://thegoodofficepodcast.com/episodes/25