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#25 - How His Roofing Company Went From $0 to $20M in FIVE YEARS!
$0 to $20M in 5 Years | How Built Right Roofing Scaled With Systems, Sales, and Culture
In this powerhouse episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Jake Hofer, co-founder of Built Right Roofing, to break down how his team scaled from scratch to $20 million in annual revenue—in just five years.
From raw startup days in the Dakotas to a system-driven, team-led organization, Jake unpacks the real drivers of exponential growth: sales structure, company culture, leadership, and process. If you’re a contractor chasing your next milestone—$1M, $5M, or $20M+—this episode is a blueprint worth studying.
This is not theory. This is a real story with real numbers—and proven tactics.
💡 What You’ll Learn:
✅ How to build a scalable roofing company from scratch
✅ The sales strategies that fueled explosive year-over-year growth
✅ Why strong partnership dynamics can accelerate momentum
✅ How to overcome growth pains and avoid burnout
✅ The role of culture, branding, and leadership development in long-term success
✅ What high-growth roofers do differently than the average contractor
⏱️ Timestamps (Optimized for Skimming + SEO):
00:00 Starting From Scratch — Early Business Strategy
00:46 Meet Jake Hofer — Co-Founder of Built Right Roofing
01:19 The $20M Journey in 5 Years
02:17 Critical Growth Drivers & Systems
02:48 Sales Tactics That Closed Millions
03:59 Partnership Synergy & Business Roles
05:34 Challenges of Scaling — and How They Solved Them
09:29 Company Culture That Attracts & Retains Talent
11:00 Personal Growth, Leadership & Mindset
20:38 Marketing That Builds Trust and Dominates Locally
23:59 Final Advice from Jake for Growth-Focused Contractors
🛠 Powered by:
Better Boss — The Operating System for Roofing Contractors Who Want to Scale Smarter, Lead Stronger, and Build Profitable Companies with Less Stress.
📅 Want a Custom Growth Strategy Like Jake’s?
📍 Book a FREE Roofing Growth Audit with Better Boss and get a proven blueprint tailored to your team, market, and goals.
👉 https://mybetterboss.ai/free-roofing-growth-audit
🌐 Connect with Jake Hofer & Built Right Roofing:
🔗 https://builtrightroofs.com
🏷️ Hashtags:
#RoofingBusinessGrowth #BetterBoss #NickPeret #JakeHofer #BuiltRightRoofing #RoofingSales #RoofingLeadership #ContractorSuccess #RoofingSystems #HowToGrowARoofingBusiness #RoofingPodcast #RoofingCulture #RoofingCRM #RoofingMarketing #RoofingOperatingSystemPodcast #ScaleSmarter
💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.
View all episodes
By Nick Peret$0 to $20M in 5 Years | How Built Right Roofing Scaled With Systems, Sales, and Culture
In this powerhouse episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Jake Hofer, co-founder of Built Right Roofing, to break down how his team scaled from scratch to $20 million in annual revenue—in just five years.
From raw startup days in the Dakotas to a system-driven, team-led organization, Jake unpacks the real drivers of exponential growth: sales structure, company culture, leadership, and process. If you’re a contractor chasing your next milestone—$1M, $5M, or $20M+—this episode is a blueprint worth studying.
This is not theory. This is a real story with real numbers—and proven tactics.
💡 What You’ll Learn:
✅ How to build a scalable roofing company from scratch
✅ The sales strategies that fueled explosive year-over-year growth
✅ Why strong partnership dynamics can accelerate momentum
✅ How to overcome growth pains and avoid burnout
✅ The role of culture, branding, and leadership development in long-term success
✅ What high-growth roofers do differently than the average contractor
⏱️ Timestamps (Optimized for Skimming + SEO):
00:00 Starting From Scratch — Early Business Strategy
00:46 Meet Jake Hofer — Co-Founder of Built Right Roofing
01:19 The $20M Journey in 5 Years
02:17 Critical Growth Drivers & Systems
02:48 Sales Tactics That Closed Millions
03:59 Partnership Synergy & Business Roles
05:34 Challenges of Scaling — and How They Solved Them
09:29 Company Culture That Attracts & Retains Talent
11:00 Personal Growth, Leadership & Mindset
20:38 Marketing That Builds Trust and Dominates Locally
23:59 Final Advice from Jake for Growth-Focused Contractors
🛠 Powered by:
Better Boss — The Operating System for Roofing Contractors Who Want to Scale Smarter, Lead Stronger, and Build Profitable Companies with Less Stress.
📅 Want a Custom Growth Strategy Like Jake’s?
📍 Book a FREE Roofing Growth Audit with Better Boss and get a proven blueprint tailored to your team, market, and goals.
👉 https://mybetterboss.ai/free-roofing-growth-audit
🌐 Connect with Jake Hofer & Built Right Roofing:
🔗 https://builtrightroofs.com
🏷️ Hashtags:
#RoofingBusinessGrowth #BetterBoss #NickPeret #JakeHofer #BuiltRightRoofing #RoofingSales #RoofingLeadership #ContractorSuccess #RoofingSystems #HowToGrowARoofingBusiness #RoofingPodcast #RoofingCulture #RoofingCRM #RoofingMarketing #RoofingOperatingSystemPodcast #ScaleSmarter
💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.