Most MSPs don't know their clients' businesses. Jennifer Bleam reveals why 5 minutes with AI beats years of relationship building - and why you should partner for AI services, not build them.

Jennifer's site: https://mspsalesrevolution.com

TIMESTAMPS:

00:00 - Introduction

02:30 - The research gap killing credibility

06:00 - AI prompts for industry expertise

11:00 - Partner vs build for AI

16:30 - Sales process that works

21:00 - Never email proposals

27:30 - Budget qualification

32:00 - The easy button lie

Jennifer Bleam - Sales Sherpa, MSP Sales Revolution. Author of "Simplified Cybersecurity Sales For MSPs". Has coached 2,000+ MSPs.

This episode is sponsored by Salesbuildr - helping MSPs automate and systemise the quotation and proposal process. https://www.salesbuildr.com

💬 Do you actually know what your clients' businesses do? Comment below.