Are you letting the fear of looking dumb keep you out of the rooms where the actual sale happens?

Most LBM sales reps unknowingly block themselves from accessing real buyer insights, long-term planning conversations, and true influence, simply because they’re afraid to ask deeper questions. 

Inspired by Kevin Hart’s story on the Joe Rogan Podcast about walking across a room to talk to Jeff Bezos (founder of Amazon), this episode is your reminder that courage and curiosity are your most powerful tools in sales.

In this episode you will:

• Learn how to unlock decision-maker conversations by embracing vulnerability, not avoiding it.

• Discover why “being too cool” is the biggest growth blocker in your sales game.

• Gain practical scripts and mindset shifts to move from performing to pursuing real expertise.

Hit play now to learn how bold curiosity can open doors to more profitable conversations, lasting trust, and your next big sales breakthrough.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected]—let’s talk.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.