On today's show, Megan and Joe talk to Jeff Freedman, Founder & CEO of Small Army & Small Army for a Cause. Jeff and his agency are behind Be Bold, Go Bald!, an effort that has supporters nationwide wearing bald caps to raise money for 25 cancer organizations. Since its inception in 2009, participants have raised $500,000.

Jeff shares his powerful story of starting Be Bold, Go Bald! after the co-founder of Small Army passed away from cancer following a two year battle. He also has advice for companies that want to commit to a cause.