In this episode of the TomorrowZone Catalyst Podcast, host Deborah Reuben chats with David Anderson, Director of Operations at First Financial Equipment Leasing. But their conversation isn’t just about business; it’s about how the lessons David learned as a surfer apply to business transformation, leadership, and innovation. David explains how surfing has shaped his mindset, teaching him the value of experimentation, patience, and collaboration. He dives into the importance of acting swiftly in the face of change and how decision-making in business can often mirror the split-second choices surfers make when catching a wave. "You can spend your whole life improving in tiny increments, but true innovation comes from trying everything, experimenting, and getting out of your comfort zone." David and Deborah explore how innovation isn’t just about technology but about improving the human experience. Tune in to discover how the balance required for surfing parallels the delicate art of leading change in business.   David Anderson is the Director of Operations at First Financial Equipment Leasing and an avid surfer based in San Diego. Over the years, David has become known for his unique ability to connect his passion for surfing with key business insights, especially in the realm of innovation and team leadership. With a career spanning several decades, David brings deep expertise in equipment lease financing, contracts, and negotiation. A forward-thinking leader, he is passionate about creating new pathways in both business operations and personal growth, always seeking to inspire his teams to challenge the status quo and embrace change.   Connect with Us: David Anderson on LinkedIn: David W. Anderson | LinkedIn Deb Reuben on LinkedIn: https://www.linkedin.com/in/deborahreuben/  TomorrowZone Website: https://tomorrowzone.io