In this episode, I’m joined by the brilliant Claire Clausing—founder of Blooming Design Co.—a full-service design agency that helps women fall in love with their brands and show up online like they own the damn place. We’re talkin’ branding, websites, email marketing, merch, and all the strategic sparkle that turns your business into a legacy.

Claire shares what it’s been like running a thriving design studio as the execution queen—aka the person who actually gets visionary ideas off the ground. For a long time, Claire felt like something was wrong with her because she wasn’t "the big idea person." But spoiler alert: turning ideas into reality is a damn superpower. We talk about the magic of owning your lane, the dangers of DIY-ing your brand into oblivion, and why hiring experts is actually a boss move, not a weakness.

If you’ve ever second-guessed your role in your business or felt like you're "not enough" because you're not the visionary, this episode is the pep talk your inner doer has been waiting for.

• How to fully own your unique role in business (visionary OR executioner, you’re essential)
• Why DIY branding is costing you more than it’s saving
• How to balance doing the client work and growing your own brand
• What makes personal branding actually work (hint: authenticity is non-negotiable)
• The power of business coaching and reflection (you don’t have to figure it all out alone)
• Why you don’t need to be everybody to be successful—you just need to be you

Claire is a branding and web designer for creators and the go-to gal for helping you look and feel your best online. She helps creators build personal brands and monetize their audiences outside of social media—because your brand should work for you 24/7, not just when the algorithm decides to be nice. She’s a mom, a theatre kid at heart, and one of the most grounded, relatable humans you’ll ever meet. You’re gonna love her.

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Blooming Design Co.

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