This Episode, #25, is the big one! It's about setting big goals for 2016, and taking your learnings from 2015 forward into the new year.

The start of a new year is a natural point at which to think about big-picture strategy and overall approach to business and business building.  If you like this approach, let me know in the Facebook Group and I'll give more summaries of powerful business strategy books I've been reading.

SHOW NOTES FOR EPISODE #25  - Setting your BIG goals for your Amazon 2016 Business 

GOALS

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Principles

80/20 everything. What 20% of activities will produce 80% of results. Do these first!

Parkinson’s Law: Work expands to fill the time available. Shorten the time!

Tim Ferriss: The Four Hour Work Week

The reason for goals: Inspiration, Energy!

inspiration

don’t worry about the how yet!

the purpose of planning

process vs. big plan

process more than goals!

Look for your Star!

Richard Koch: The Star Principle (episode #24)

80/20 everything, always

Overview:

Review Your 2015 Results

Set your 2016 Goals

Reviewing 2015 Results:

top 3 wins in 2015

top 3 learnings in 2015

top 3 frustrations in 2015

SWOT analysis

top 3 assets you’re not using

2016 goals

3 financial goals for 2016

turnover

profit

other

stop, start/keep in 2015

3 things to stop

3 things to keep

3 things to start

Where is no. 1 a threat?

top 3 goals for 2015

3 Learning goals for 2015

Other people mentioned in the podcast:

Liz Gerrera, US Amazon Seller

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 Ben Cummings was a star student of Amazing Selling Machine as sold by Jason Fladlien.  He now works with Jason and runs his own courses, masterminds, etc.

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Perry Marshall (who is an excellent Adwords expert and teacher) interviews Richard Koch here in a very extended, natural interview. Totally worth viewing.

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Perry Marshall is also publisher of the best-selling book ever on Google Adwords (let me know if you would like to know more about this book).

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