It’s no doubt… Most of our learnings come at the end of a comfort zone.

So this time I had a pleasure to sit down with Steve Watt to talk about what holds B2B marketers back, culture of testing everything, his career and much more.

Steve is a co-founder of Toronto ABM Summit, ABM strategist at Quarry (marketing firm exclusive to B2B tech) and VP of marketing at Avanti software (which creates a better employee experience, from hire to retire).

Here’s what we cover in this episode:

Turkey Bazaar Marketing vs SaaS Business Marketing is it really different?

Culture of “test driving everything” and how it relates to Account Based Marketing

Numbers Game vs Personalization in Marketing

What was the best investment Steve has made in his career

Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.

Follow Steve on LinkedIn:

LinkedIn

And get Steve’s book suggestions:

Playing to Win: How Strategy Really Works

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

The Goal: A Process of Ongoing Improvement

The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Beloved Brands: The playbook for how to build a brand your consumers will love

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Steve’s favourite meet-ups in Toronto

Toronto Account Based Marketing Pioneers

GrowthToronto

And check out FlipMyFunnel Podcast if you are into Account Based Marketing

Find out more at https://sergey-ross-podcast.pinecast.co