Branding Your Business

25. The Brand Power Score aka the F.R.I.E.N.D. Framework


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In this episode, Praise introduces the Brand Power Score, a framework for evaluating and improving your branding, using the FRIEND acronym: feelings, reliability, identity, experience, North Star, and differentiator. Praise shares how to apply these principles with tangible, actionable steps you can take now to improve your own business and brand!


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The Fall 2024 Cohort of the Brand Opening Mastermind starts in August, find out more at comeplum.com/brandopening!


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Branding Your BusinessBy Praise Santos McKenna