Branding Your Business

You Don't Need a Rebrand: 4 Things To Do Instead

In this episode, Praise Santos McKenna from ComePlum challenges the common perception of rebranding, emphasizing that many businesses may just need to revisit their core brand elements instead of starting from scratch. Whether you're contemplating a full rebrand or just looking to refresh, this discussion offers practical insights to align your branding efforts with your evolving business.

Key topics:

• Why a rebrand isn’t always the answer and what to consider first
• The importance of revisiting your brand foundations: mission, vision, values, and why they matter
• How clarifying your brand positioning can differentiate you in your market
• Recognizing when a brand refresh or sub-brand is appropriate instead of a complete rebrand

• How to create sub-brands to manage new offers while maintaining coherence

Mentions:

• Brand Foundations Episode

Links:

• Instagram
• Website

Discounts:

• 25% off of Flodesk
• First month Free of Collective - A Finance Platform for Solopreneurs

In this episode of the Branding Your Business podcast, host Praise speaks with Lashonda Brown, a Canva verified expert and tech educator behind the Bootstrap Biz. They discuss Lashonda's journey towards a balanced work-life through her 20-hour work week, the importance of mindful routines, and how faith influences her business practices. Lashonda shares insights on recognizing burnout, prioritizing self-care, and the case study of building a loyal online community.

Connect with LaShonda:

https://www.lashondabrown.com/

25% off of Flodesk:

http://comeplum.com/flodesk

First month free of my favorite business finance platform, Collective: https://comeplum.com/collective

Get our⁠⁠⁠⁠⁠⁠ ⁠⁠Brand Guide⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠⁠

In this episode of the Branding Your Business podcast, Praise Santos McKenna discusses how becoming an educator can significantly elevate your brand. By positioning yourself as a thought leader, you can build trust with your audience and create marketing momentum. The conversation explores various ways to educate your audience, both for free and through paid channels, and emphasizes the importance of identifying key skills that potential clients need to learn before hiring you. Practical steps are provided to help listeners develop their educational content and engage their audience effectively.

Takeaways

• Education positions you as a thought leader.
• Building trust with your audience is crucial.
• Free educational content can lead to paid opportunities.
• Identify key skills your audience needs to learn.
• Education can create marketing momentum.
• Long-term educational content can reap benefits over time.
• Consider both free and paid teaching methods.
• Use metaphors to simplify complex topics.
• Engage your audience with practical teaching points.
• Observe successful educators to improve your style.

Get our⁠⁠⁠⁠⁠⁠ ⁠Brand Guide⁠⁠⁠⁠⁠⁠⁠

Learn more about ⁠⁠⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠

In this episode of the Branding Your Business podcast, host Praise Santos McKenna speaks with Christi Johnson, a compassionate business strategist and founder of the Dream Biz Lab. Christi shares her journey from a passionate young photographer to experiencing burnout while running a successful business. She discusses the importance of recognizing burnout, the support she received during her recovery, and how she learned to embrace playfulness in her work. Christi emphasizes the need for a supportive community and the significance of self-care, especially for creative entrepreneurs. The conversation highlights the importance of following one's passions and nurturing creativity while maintaining a healthy work-life balance.

Connect with Christi:

https://christijohnsoncreative.com

https://christijohnsoncreative.com/lab

Burnout Proof Business Planner & Boundaries Toolkit: https://christijohnsoncreative.com/boundaries

View the transcript of the episode ⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠!

Join the ⁠⁠⁠⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠⁠⁠⁠

Get our⁠⁠⁠⁠⁠⁠ Brand Guide⁠⁠⁠⁠⁠⁠

Learn more about ⁠⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠

In this final episode of our 8-part email marketing series spotlighting Flodesk, Praise Santos McKenna dives into how to measure, evaluate, and actually use your email analytics to improve your performance and deepen relationships with your audience. From open rates and CTRs to your unsubscribers (yes, we’re even talking about them), Praise breaks down what to look for and what to do with the data. Bonus tip? Use analytics to find your most loyal readers—and send them a little love note. You’ll walk away with practical steps to turn your email list into a powerful relationship-building tool that actually works for your brand.

Listen to past Email Series episodes:

Episode 1: Why Every Brand Needs An Email List

Episode 2: How To Get Your First 100 Subscribers

Episode 3: Build Your Email Sequence

Episode 4: Design On Brand Emails People Want To Open

Episode 5: Keeping Your Email List

Engaged

Episode 6: Emails That Sell

Episode 7: Why Flodesk Automations Are Your Secret Weapon For Email Success

View the transcript from this episode ⁠⁠⁠⁠here.

Check out comeplum.com/flodesk to receive 50% off your Flodesk subscription + more resources!

Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠

@brandingyourbusinesspodcast

In this episode of Branding Your Business, Praise Santos McKenna sits down with Emmy-winning filmmaker and storyteller Daniel Mogg of Mogg Media. From working with NFL stars and Russell Wilson to directing heartfelt short films, Daniel shares the creative practices, value-driven decision-making, and resilience that fuel his work. They unpack the power of “alignment” in choosing projects, why storytelling matters for brands, and how to network in ways that feel genuine (spoiler: it’s not about business cards). Whether you’re a creative entrepreneur or a brand-builder, you’ll leave with practical tools to filter opportunities through your values and craft stories that connect.

Connect with Daniel:

https://www.danielmogg.com/.

https://www.instagram.com/danieljmogg/

View the transcript of the episode ⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠!

Join the ⁠⁠⁠⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠⁠⁠⁠

Get our⁠⁠⁠⁠⁠⁠ Brand Guide⁠⁠⁠⁠⁠⁠

Learn more about ⁠⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠

In this episode of the Branding Your Business podcast, host Praise Santos McKenna dives into the magic of Flodesk automations (aka workflows) to help you save time and nurture your audience on autopilot. You’ll learn what automations are, explore key workflow ideas like welcome sequences, nurture series, event reminders, and re-engagement campaigns—and discover Flodesk’s latest Spring 2025 upgrades (segment exclusions, repeatable workflows, and date-specific delays).

By the end, you’ll be ready to set up your first automation, streamline your email marketing, and focus on what you do best: building brands you and your clients love.

Listen to past Email Series episodes:

Episode 1: ⁠⁠⁠⁠Why Every Brand Needs an Email List⁠⁠⁠⁠

Episode 2: ⁠⁠⁠⁠How to Get Your First 100 Subscribers⁠⁠⁠⁠

Episode 3: ⁠⁠⁠Build Your Email Sequence⁠⁠⁠

Episode 4: ⁠⁠Design on Brand Emails People Want to Open⁠⁠

Episode 5: ⁠Keeping Your Email List Engaged⁠

Episode 6: Emails that Sell

View the transcript from this episode ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

Check out ⁠⁠⁠⁠comeplum.com/flodesk⁠⁠⁠⁠ to receive 50% off your Flodesk subscription + more resources!

Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠⁠⁠⁠

In this heart-forward episode of Branding Your Business, Praise Santos McKenna sits down with Mike Brevik, founder of the Midwest-based branding agency CyberDogz for a soulful and strategy-rich convo. Mike opens up about his transition from corporate marketing to running a brand agency rooted in relationships, grit, and that iconic “Midwest nice.” They unpack why owning what others already see in you—your smile, your roots, your curly hair—is a branding superpower, and why relationships (not transactions) are the true growth strategy.

Mike shares agency lessons, client stories, and how side projects that just feel fun (like co-branding a motorcycle) are fueling his work in 2025. They talk consistency, personal brand resistance, and building a brand with pride—plus the secret power of asking: “Wouldn’t it be cool if…?”

Connect with Mike:

Instagram: @Cyberdogzmarketing

Website: cyberdogzmarketing.com

Podcast: Brand Retro

View the transcript of the episode ⁠⁠⁠⁠HERE⁠⁠⁠⁠!

Join the ⁠⁠⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠⁠⁠

Get our⁠⁠⁠⁠⁠ Brand Guide⁠⁠⁠⁠⁠

Learn more about ⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠

In Episode 6 of the Branding Your Business podcast, we’re talking about something that makes most of us squirm: sales. But what if selling didn’t have to feel sleazy? In this episode, Praise shares four approachable, story‑driven strategies to help you sell through email without being salesy—using Flodesk.

We’re reframing sales as service, leaning into storytelling, softening our CTAs, and segmenting smartly. If you want to connect more deeply with your audience and turn subscribers into clients without the ick, this one’s for you.

Listen to the Roz Miller-Choice Episode about storytelling here.

Listen to past Email Series episodes:

Episode 1: ⁠⁠⁠Why Every Brand Needs an Email List⁠⁠⁠

Episode 2: ⁠⁠⁠How to Get Your First 100 Subscribers⁠⁠⁠

Episode 3: ⁠⁠Build Your Email Sequence⁠⁠

Episode 4: ⁠Design on Brand Emails People Want to Open⁠

Episode 5: Keeping Your Email List Engaged

View the transcript from this episode ⁠⁠⁠HERE⁠⁠⁠.

Check out ⁠⁠⁠comeplum.com/flodesk⁠⁠⁠ to receive 50% off your Flodesk subscription + more resources!

Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠⁠⁠

In this inspiring episode of Branding Your Business, Praise Santos McKenna chats with Mya Nichol—a social media strategist, educator, and mom—about building a life‑giving business that balances purpose, profit, and presence. Mya shares her “stacking income, stacking memories” mantra and how discovering pregnancy prompted her to redesign her business for sustainability. We dive into her 90‑day Instagram reel journey that led to growth from 2K to 10K followers, her actionable tips on hooks, bios, funnels, and time audits—and why timeless content matters more than trending tactics.

Connect with Mya at @myanichol or myanichol.com, and learn more about her IG University for personalized Instagram strategy.

View the transcript of the episode ⁠⁠⁠HERE⁠⁠⁠!

Join the ⁠⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠⁠

Get our⁠⁠⁠⁠ Brand Guide⁠⁠⁠⁠

Learn more about ⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠t⁠⁠⁠⁠⁠⁠