In this final episode of our 8-part email marketing series spotlighting Flodesk, Praise Santos McKenna dives into how to measure, evaluate, and actually use your email analytics to improve your performance and deepen relationships with your audience. From open rates and CTRs to your unsubscribers (yes, we’re even talking about them), Praise breaks down what to look for and what to do with the data. Bonus tip? Use analytics to find your most loyal readers—and send them a little love note. You’ll walk away with practical steps to turn your email list into a powerful relationship-building tool that actually works for your brand.

Listen to past Email Series episodes:

Episode 1: Why Every Brand Needs An Email List

Episode 2: How To Get Your First 100 Subscribers

Episode 3: Build Your Email Sequence

Episode 4: Design On Brand Emails People Want To Open

Episode 5: Keeping Your Email List

Engaged

Episode 6: Emails That Sell

Episode 7: Why Flodesk Automations Are Your Secret Weapon For Email Success

View the transcript from this episode ⁠⁠⁠⁠here.

Check out comeplum.com/flodesk to receive 50% off your Flodesk subscription + more resources!

Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠

@brandingyourbusinesspodcast