Branding Your Business

What would happen to your business if Instagram went down tomorrow? In this episode of Branding Your Business, we’re kicking off our email marketing mini-series by talking about why every business—yes, even yours—needs an email list. We share Cheryl’s story, a talented boudoir photographer who lost access to her biggest platform, and break down exactly why relying solely on social media is risky business. From real ROI numbers to simple steps to get started (hint: Flodesk is your friend), this episode gives you the permission and plan to build a direct, powerful connection with your people. Learn more about Flodesk, sign up, and get free resources at ⁠comeplum.com/flodesk⁠

Connect with Praise:

⁠⁠⁠⁠@comeplum⁠⁠⁠

⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠

In this episode of Branding Your Business, host Praise Santos McKenna sits down with Olivia Langan, CPA and founder of Frolic Bookkeeping, to explore how creative entrepreneurs can transform their relationship with finances. Olivia shares her journey from tax preparation to bookkeeping, emphasizing the importance of understanding one's numbers to make informed business decisions. The discussion delves into the Profit First method, aligning financial practices with personal values, and practical steps to achieve financial clarity and confidence.

Connect with Olivia:

https://frolicbookkeeping.com/

https://www.instagram.com/frolicbookkeeping/

Learn more about Brand Coaching over at ⁠⁠⁠⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠⁠⁠⁠

(pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠⁠

In this solo episode of Branding Your Business, host Praise Santos McKenna invites you into a moment of reflection. It’s not about chasing the next trend—it’s about pausing to evaluate. Are you aligned with your mission, vision, and values? Is your audience evolving—and are you evolving with them? From brand foundations to audience shifts, competitive landscape, accessibility, and visual consistency, this episode is your guide to a quick and dirty brand audit that helps you lead with clarity and heart. Whether you're listening on a walk, in traffic, or curled up with your notebook, let this be your permission slip to get honest, get clear, and build a business that truly resonates.

Learn more about Brand Coaching over at ⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠

(pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠@comeplum⁠⁠⁠

⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠

Get Your First Month of Bookkeeping, Income Tracking, and more Free with ⁠Collective⁠!

Looking to Start a Podcast? Check out ⁠Riverside⁠!

In this raw and powerful episode, Katie Duda, Integrative Health Practitioner and author of Fix Your Gut, Transform Your Life, opens up about her near-death experience with anorexia and the healing journey that followed. From restoring her health to leaving a high-paying tech job to pursue her calling full-time, Katie shares what it really looks like to live a life of alignment. We talk about the silent signals our bodies give us, the cost of staying in environments that drain us, and how stress and disconnection from self can quietly wreak havoc on our health. If you've ever felt stuck in a life that looks good on paper but feels off in your body, this episode is your gentle wake-up call.

Connect with Katie:

https://www.therealrawyou.com/

https://www.therealrawyou.com/podcast

https://www.instagram.com/ditchthescale/

Katie is offering 20% off 1:1 premium health coaching packages - send her a DM that you listened to the show you'll receive 20% off.  Package options are HERE!

Buy her book!

Learn more about Brand Coaching over at ⁠⁠⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠⁠⁠

(pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠

Embarking on the journey of entrepreneurship is thrilling, but having the right coach can make all the difference. In this episode of the Branding Your Business podcast, host Praise Santos McKenna shares her personal experiences and offers practical advice on selecting a business coach who aligns with your goals and values. Discover key questions to ask potential coaches, learn how to assess their expertise, and gain insights into building a supportive network that propels your business forward.Get our FREE PDF with all of the questions you'll need to ask when interviewing your dream brand & business coach HERE!

Learn more about Brand Coaching over at ⁠⁠⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠⁠⁠

(pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠

Branding is more than just colors and logos—it’s about creating a business that resonates deeply with the right people. In this episode, I sit down with the incredible Kadie Smith of Drop Cap Design to talk about crafting an intentional brand, aligning business with personal values, and the power of vision casting. We dive into AI-assisted goal-setting (spoiler: it got emotional), the importance of in-person connection, and what Martha Stewart’s documentary can teach us about staying true to who we are. If you’re ready to build a brand with depth and meaning, this one’s for you!

Connect with Kadie:

https://dropcapdesign.com/

The Sunday Edition

@Dropcapdesign

Learn more about Brand Coaching over at ⁠⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠⁠

(pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠

⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠

Get Your First Month of Bookkeeping, Income Tracking, and more Free with⁠⁠ Collective⁠⁠!

Looking to Start a Podcast? Check out⁠⁠ Riverside⁠⁠!

Branding isn’t just about a good logo—it’s the heart and soul of your business. In this episode, I’m breaking down four of the biggest branding mistakes I see over and over again: treating branding as just visuals, creating a disconnect between your online and in-person presence, confusing your business with your brand, and neglecting your internal culture. These mistakes can hold you back from building a brand that people trust and love. But don’t worry—I’m also sharing how to fix them. Tune in and let’s get your brand working for you, not against you.

Listen to the Brand Foundations Episode HERE.

Connect with Praise:

⁠⁠⁠⁠@comeplum⁠⁠⁠

⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠

Branding isn’t just about aesthetics—it’s about alignment. In this episode of Branding Your Business, I sit down with Emily Jane Sarroff, a brand strategist, business mentor, and host of the Empower with Em podcast. From studying architectural design to becoming a six-figure entrepreneur, Emily shares how pivots, self-trust, and embracing messy action transformed her career. We dive into creative communication, overcoming self-sabotage, and why sticking to your values is the ultimate branding strategy. If you're ready to build a brand that’s both magnetic and meaningful, this one’s for you.

Connect with Emily Jane:

@empowerwithem

Empower with Em Podcast

Get the marketing masterclass: https://empowerwithem.com/magnetic_marketing_masterclass

Connect with Praise:

⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠

⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠

Learn more about Brand Coaching over at ⁠⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠⁠(pro tip: mention this podcast and get some cool perks!)

In this episode of Branding Your Business, Praise Santos McKenna shares a powerful story about sticking to your values—even when it’s tempting to compromise. Praise, founder of the ComePlum branding studio in San Francisco, tells of a returning client who initially hesitated at ComePlum’s updated rates but ultimately recognized the value of investing in a brand that honors its North Star. By sharing her journey, Praise offers a reminder that being true to your mission and values isn't just about staying grounded—it's also a smart business strategy. Discover how aligning with your values can lead to deeper client loyalty, stronger partnerships, and a business model that’s both sustainable and profitable. Plus, download a free worksheet to help you define your own mission, vision, and values, making it easier to attract the clients who truly align with what you stand for.

Get our Free Brand Foundations Worksheet here!

Connect with Praise:

⁠⁠⁠https://comeplum.com⁠⁠⁠

⁠⁠⁠https://instagram.com/comeplum

https://instagram.com/brandingyourbusinesspodcast

Want to turn your personal brand into a thriving business or leverage influencer marketing to grow your brand? In this episode, Kahlea Wade—founder of Alora Society and an expert in the creator economy—shares how she’s helped creators secure over $1M in brand deals and partnered with brands like Nike, Amazon, and Meta. We dive into the biggest mistakes businesses make when hiring influencers, how to choose the right partnerships, and why pivots are essential for long-term success. Whether you're a small business looking to work with influencers or a creator ready to monetize, this episode is packed with insights on building a profitable, purpose-driven brand

Connect with Kahlea:

https://stan.store/alorasociety 

@kahleanicolee

@alora.society

Learn more about Brand Coaching over at ⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠

(pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠@comeplum⁠⁠⁠

⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠

Get Your First Month of Bookkeeping, Income Tracking, and more Free with⁠ Collective⁠!

Looking to Start a Podcast? Check out⁠ Riverside⁠!