Branding Your Business

Branding Your Business

By Praise Santos McKennaBusiness
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Branding Your Business episodes

  • Personal Brand Summit Episode 3: How To Use PR to Land More Press with Amy Jackson

    Personal Brand Summit Day 2: Episode 3

    Today Praise Santos-McKenna welcomes PR expert Amy Jackson, founder of Tale Splash, to share insights on how small businesses can harness the power of public relations. Amy’s impressive career includes leading PR efforts for companies like Mint.com and SAP Concur, and she offers practical, approachable advice on simplifying PR for small business owners. They discuss how to build trust through media coverage, the importance of pairing your own content with third-party validation, and the role of AI in PR today. Amy also highlights key tools like Qwoted and Press Hook for connecting with journalists and influencers, and she encourages entrepreneurs to get started with PR as soon as they have a website in place. Packed with tips on outreach strategies, leveraging LinkedIn, and crafting effective pitches, this episode is a must-listen for anyone looking to elevate their personal brand and thought leadership.
    Connect with Amy:
    https://www.talesplash.com
    https://www.instagram.com/talesplash
    Connect with Praise:
    ⁠⁠⁠https://comeplum.com⁠⁠⁠
    ⁠⁠⁠https://instagram.com/comeplum
    https://instagram.com/brandingyourbusinesspodcast

    35 min
  • Personal Brand Summit Episode 2: How To Craft Your Authentic Brand Story with Roz Miller

    Personal Brand Summit Day 1:  Episode 2


    Today Praise Santos McKenna interviews Roz Miller Choice, a personal branding specialist, TED speaker, author, and award-winning TV host known as "The Expert Maker." They explore how personal stories are at the core of building an authentic brand, with Roz emphasizing the importance of integrating personal experiences into one’s brand story. Drawing from her background in media, Roz shares actionable strategies for entrepreneurs to craft compelling narratives that resonate with their audience and help them stand out. Listeners will gain insights into storytelling frameworks, using personal stories to build trust, and how to evolve their brand narrative over time.


    Roz is a Personal brand building specialist, TED Talk Speaker, Author, and Award-winning TV Host. She is the best in the world at getting people out of their own way to help them be seen as the experts in their industry. Many authors, speakers, consultants and entrepreneurs hire her to turn their expertise into profitable brands. That’s why she’s called The Expert Maker.

    No longer are people stuck trying to build a brand by themselves. Roz and her team of creative professionals including videographers, photographers, graphic artists, animators, writers, and social media gurus -- build personal brands from the ground up. Her television series The Expert Maker TV is a winner in the 43 rd Annual Telly Awards. Roz has a background in the media industry, as a former TV Anchor, Reporter and Producer for companies including CNN, CBS, NBC and FOX.


    FREE Build Your Brand Guide:

    https://rozmillerchoice.com/build-your-brand-guide


    Connect with Roz:

    https://rozmillerchoice.com

    https://www.instagram.com/roztheexpertmaker/


    Connect with Praise: 

    ⁠⁠⁠https://comeplum.com⁠⁠⁠

    ⁠⁠⁠https://instagram.com/comeplum

    https://instagram.com/brandingyourbusinesspodcast

    38 min
  • Personal Brand Summit Episode 1: What is a Personal Brand

    Personal Brand Summit Day 1: Episode 1


    Praise Santos McKenna kicks off the Personal Brand Summit with a deep dive into the power of personal branding. Praise shares valuable insights on what a personal brand truly is—and isn’t—emphasizing that everyone already has a personal brand, but it’s up to us to put intention behind it. She also explores the intersection between personal and business brands, sharing personal stories like her own COVID-19 fundraising efforts, to illustrate how the two can amplify each other. Finally, Praise highlights the benefits of cultivating a personal brand, including deeper connection with your audience and becoming a go-to expert. With examples like Marie Forleo, Jenna Kutcher, and Miki Agrawal, this episode sets the stage for the summit, where guest experts will offer actionable strategies on everything from storytelling to public speaking. Join the conversation and start building a personal brand that serves others and creates meaningful impact.


    Connect with Praise:

    ⁠⁠⁠https://comeplum.com⁠⁠⁠

    ⁠⁠⁠https://instagram.com/comeplum

    https://instagram.com/brandingyourbusinesspodcast

    14 min
  • 35. What Kind of Business/Side Hustle Fits Your Personality?

    In this episode of Branding Your Business, Praise Santos McKenna dives into five unique income streams that align with your strengths and personality. Whether you’re a community-focused brick-and-mortar entrepreneur, a creative freelancer, a strategic consultant, a course-creating teacher, or an e-commerce enthusiast, there’s a model (or combination!) that fits your journey. Explore how to add new dimensions to your business with practical, tailored advice. Plus, don’t miss our linked quiz and ebook to help you take the next step in building a sustainable, multi-dimensional brand.


    Take the Quiz: https://bit.ly/cpbizquiz 

    Pivot: A Guide To Starting Your Own Business: https://comeplum.com/pivot


    Connect with Praise:


    ⁠⁠⁠https://comeplum.com⁠⁠⁠

    ⁠⁠⁠https://instagram.com/comeplum

    https://instagram.com/brandingyourbusinesspodcast

    7 min
  • 34. How To Have The Best Year Yet with Ingvild Kolnes

    In this episode of Branding Your Business, host Praise Santos McKenna sits down with Ingvild Kolnes, a photography mentor who’s on a mission to empower photographers to build profitable, passion-driven businesses—without burning out. They dive into the realities of valuing your creative work, setting boundaries, and embracing the importance of sustainability in business. From identifying the true essence of your services to designing a values-aligned calendar, Ingvild offers insights that go beyond business basics. This conversation is a refreshing reminder that building a brand and life you love starts with setting your own rules.


    Connect with Ingvild:

    ingvildkolnes.com

    instagram.com/ingvildkolnes

    Sustainable Photography Podcast


    Connect with Praise:

    ⁠⁠⁠https://comeplum.com⁠⁠⁠

    ⁠⁠⁠https://instagram.com/comeplum

    https://instagram.com/brandingyourbusinesspodcast

    33 min
  • 33. The Mindset to Go From $300 to Multiple 6-figure Businesses with Nata Salvatori

    In this episode of the Branding Your Business podcast, Praise Santos McKenna sits down with Nata Salvatori, an educator turned creative entrepreneur coach, to talk about the winding path of following your gut and the mindset shifts that make all the difference. Nata shares how her journey from physical therapy to photography, and eventually coaching, taught her the value of adaptability, resilience, and delegation. They discuss how true success isn’t just about the numbers—it’s about aligning with your personal values, spending time with loved ones, and knowing when to ask for help. Whether you're learning how to listen better, delegate, or just be a little kinder to yourself, this conversation is full of relatable wisdom for anyone navigating the entrepreneurial rollercoaster.


    If you liked this episode, leave us a review wherever you listen to podcasts!


    Connect with Nata:

    https://accidentalceo.co/

    @accidentalceo.co


    Connect with Praise:

    ⁠⁠⁠comeplum.com⁠⁠⁠

    ⁠⁠⁠@comeplum⁠⁠

    ⁠⁠@brandingyourbusinesspodcast⁠⁠


    37 min
  • 32. One Grand For Your Brand ($1000 in freebies in this episode!) - Our Favorite Brand Tools

    In this episode, Praise Santos McKenna pulls back the curtain on the essential tools that keep her branding studio, ComePlum, running smoothly and standing out online. From managing client relationships with HoneyBook to designing eye-catching graphics with Canva, and from staying organized with Notion to hosting courses on Kajabi, Praise dives into the tech toolkit that helps her and her team work smarter, not harder. Whether you're curious about streamlining your workflow or boosting your online presence, you'll get practical insights into using these tools to save time, stay creative, and keep your business thriving—all while making it look easy.


    Codes + Discounts for you:

    • Honeybook http://share.honeybook.com/hdMPB (7-day trial and 25% off $198)
    • FloDesk https://flodesk.com/c/PRAISE 50% off first year (up to $384)
    • Canva
    • Collective http://share.collective.com/PM3798 (1 month $329 free)
    • Manychat https://manychat.partnerlinks.io/6gzva69mrekw
    • Kajabi https://app.kajabi.com/r/eTAX8Pu9
    • Descript https://get.descript.com/w3akl2ye0ze0
    • ShowIt (1 month free $38) https://account.showit.com/r/jm3mt377
    • Riverside https://www.riverside.fm/?via=praise-santos-mckenna
    • Notion https://affiliate.notion.so/3dt3lhmgvg8x
    • Moo https://refer.moo.com/s/praise.santos (25% off)
    • Etsy

    • If you liked this episode, we'd love if you left us a review wherever you listen to podcasts!


      Connect with Praise:

      ⁠⁠comeplum.com⁠⁠

      ⁠⁠@comeplum⁠

      ⁠@brandingyourbusinesspodcast⁠


      14 min
    • 31. What It’s Like to End A Business with Elaine Hayes

      In this episode, Elaine Hayes, founder of MNT Studio and Wellcraft, shares her journey from building and selling a successful wellness business to launching her new venture, Wellcraft. She discusses the importance of balance, purpose, and embracing obstacles in entrepreneurship, as well as how mindfulness and spiritual practices have guided her decisions. Elaine also reflects on how motherhood has shifted her perspective on perfectionism and time management, teaching her the value of rest. She introduces the Wellcraft app, which offers inclusive, accessible fitness programs, and emphasizes creating welcoming environments in both physical and digital spaces.


      Connect with Elaine:

      https://www.bewellcraft.com


      Connect with Praise:

      ⁠⁠⁠https://comeplum.com⁠⁠⁠

      ⁠⁠⁠https://instagram.com/comeplum

      https://instagram.com/brandingyourbusinesspodcast


      If you liked this episode, leave us a review wherever you listen to podcasts!

      48 min
    • 30. A Therapist’s Hacks To Be Media Savvy with Candice Thompson

      In this episode, Praise chats with licensed therapist Candice Thompson about the ins and outs of mental health, therapy, and the unique challenges therapists face in the industry. They dive into the importance of digital discernment, the role of social media in shaping mental health conversations, and the evolving landscape of mental health tech companies. Candice opens up about payment models for therapy, why fair compensation for therapists matters, and how finding your niche as a therapist is key to staying authentic. She also shares her passion for working with young adults and highlights the transformative power of therapy in self-discovery. Plus, Candice offers a peek into her own mental health practices and details some exciting upcoming events, including a dating event and a women’s retreat.


      If you liked this episode, leave us a review wherever you listen to podcasts!


      Connect with Candice:

      https://candicecandelaria.com/

      Events:

      Bay Area Singles event, October 4th https://www.eventbrite.com/e/single-christian-mixer-tickets-1010214798657?aff=ebdsoporgprofile
      Women's Wellness Retreat, Oct 26th https://candicecandelaria.com/retreat

      Dateology Podcast: https://candicecandelaria.com/dateology


      Connect with Praise:

      ⁠⁠⁠comeplum.com⁠⁠⁠

      ⁠⁠⁠@comeplum⁠⁠

      ⁠⁠@brandingyourbusinesspodcast⁠⁠


      Get our Brand Foundations Opt In HERE.



      52 min
    • 29. How To Align Your Finances With Your Brand

      In this episode of the Branding Your Business podcast, Praise chats with finance coach Jillian Todd, who's all about helping creative entrepreneurs fall back in love with their bank accounts. They dive into why changing your money mindset and building wealth should feel as good as your creative flow. From tackling the tricky parts like cash flow snags to setting up financial systems that work for you, Jillian shares how self-reflection, finding an accountant who gets you, and chatting about cash with your creative circle can seriously change your financial game.


      If you liked this episode, leave us a review wherever you listen to podcasts!


      Connect with Jillian:

      https://jilliantoddcoaching.com/

      @_jilliantodd


      Connect with Praise:

      ⁠⁠comeplum.com⁠⁠

      ⁠⁠@comeplum⁠

      ⁠@brandingyourbusinesspodcast⁠


      Get our Brand Audit template: https://comeplum.myflodesk.com/brand-audit

      34 min

    About Branding Your Business

    From the publisher's feed

    The Branding Your Business podcast is for small business owners looking to build a customer-favorite brand and a value-driven business. From solo shows covering marketing tactics to experts sharing…