Branding Your Business

In this episode of the Branding Your Business podcast, Praise Santos McKenna chats with Jason Lorber, founder and president of Aplomb Consulting LLC. They explore Jason's unique journey from public service and stand-up comedy to his impactful work with Emerge, a nonprofit dedicated to empowering women to run for office. Jason shares valuable insights on the importance of confidence in public speaking, the necessity for leaders to empower their teams, and the benefits of focusing on core strengths while delegating tasks outside one's expertise.

If you liked this episode, leave us a review wherever you listen to podcasts!

Connect with Jason:

aplomb.com

Get a FREE Brand Audit, fill out the assessment HERE.

Connect with Praise:

comeplum.com⁠⁠⁠

@comeplum

@brandingyourbusinesspodcast

In this episode Praise chats with Suzanne Reilley, a business coach and marketing strategist, who shares her expertise on simplifying your marketing strategies. She also shares her thoughts on the importance of intuitive decision-making, listening to your own needs, and using customer research to learn more about your audience.  Listen to this episode to learn practical advice on building effective sales funnels and the importance of maintaining your mental health while navigating all the challenges of entrepreneurship.

If you liked this episode, we'd love if you would leave us a review wherever you listen to podcasts!

Brand Opening starts 8/21/24 - learn more at ⁠comeplum.com/brandopening⁠

Get a FREE Brand Audit - fill out the assessment here: https://comeplum.myflodesk.com/brand-audit

Connect with Suzanne:

https://www.suzannereilley.com/

https://www.linkedin.com/in/suzannereilley/

https://www.instagram.com/suzannereilley/

Connect with Praise:

⁠⁠⁠https://comeplum.com⁠⁠⁠

⁠⁠⁠https://instagram.com/comeplum

https://instagram.com/brandingyourbusinesspodcast

Join Praise as she shares 10 strategies you can use to build an email list using Flodesk. She covers lead magnets, optimizing pop-ups and website forms, running contests and giveaways, and hosting webinars and workshops. Tune in to learn more about how you can use your email list to expand and better serve your audience. Get 50% off your first year of Flodesk with this link: https://flodesk.com/c/PRAISE

Brand Opening starts 8/21/24 - learn more at comeplum.com/brandopening

Get a FREE Brand Audit - fill out the assessment HERE.

If you liked this episode, we'd love if you would leave us a review wherever you listen to podcasts!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, Praise introduces the Brand Power Score, a framework for evaluating and improving your branding, using the FRIEND acronym: feelings, reliability, identity, experience, North Star, and differentiator. Praise shares how to apply these principles with tangible, actionable steps you can take now to improve your own business and brand!

Fill out the Business + Brand Audit Assessment & get a free 30 minute call with Praise to go over your results! Click HERE to get the form.

If you liked this episode, we'd love if you would leave us a review wherever you listen to podcasts!

The Fall 2024 Cohort of the Brand Opening Mastermind starts in August, find out more at comeplum.com/brandopening!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, Wesley Tran, an executive coach, shares his thoughts and some practical tips and strategies on how to achieve balance and freedom in your life and work. Praise and Wesley's conversation touches on the significance of setting boundaries, say no to or outsourcing non-essential tasks, and prioritizing your own values, as well as some tips for overcoming imposter syndrome.

This conversation highlights the need for small business owners to focus on their core values and create schedules to reflect their priorities, which will help develop a more balanced life.

Get our newsletter templates for Flodesk ⁠HERE⁠!

Don't have Flodesk yet? Get 50% off your first year of Flodesk ⁠HERE⁠.

Connect with Wesley:

www.wesleythomastran.com

@life.of.wesley

Connect with Praise:

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

If you'd like to be coached on a future episode of the podcast, apply HERE!

In this episode of the Branding Your Business podcast, Praise interviews Joanna Waterfall, founder of Yellow Co., where they chat about the significance of building a business with meaning and fostering emotional connections with customers.

Joanna shares insights from her extensive experience in branding and digital media, including her role at tech startup Flodesk. Their conversation covers the importance of balancing work and personal life, the power of genuine collaborations, and maintaining a calm nervous system for success.

Get our newsletter templates for Flodesk HERE!

Don't have Flodesk yet? Get 50% off your first year of Flodesk HERE.

Connect with Joanna:

@joannawaterfall

yellowco.co

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, Praise discusses the power of email marketing in elevating your brand. She shares the importance of building an email list to maintain a direct connection with your audience, especially given the unpredictability of social media platforms.

Identifying four key elements crucial to successful email marketing, Praise suggests focusing on a few content pillars that showcase your expertise, communicate in a voice that aligns with your brand values, and ensure that your emails are visually appealing and consistently branded.

Get our newsletter templates for Flodesk HERE!

Don't have Flodesk yet? Get 50% off your first year of Flodesk HERE.

Get a preview of PIVOT.

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, Praise Santos McKenna interviews Claire Xue of Moodelier, delving into her brand's story and her innovative use of AI in her creative process. Claire discusses her journey as a creative entrepreneur, emphasizing adaptability and the significance of her boot camps, where she educates creatives on using AI tools for marketing and visual content. The conversation also addresses ethical concerns of AI-generated content and the need for a sustainable ecosystem. Claire provides valuable advice for small business owners, urging them to embrace mistakes and take decisive action.

Get our FREE Flodesk seasonal newsletter templates HERE.

Connect with Claire:

moodelier.com

@moodelier

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

Join us in listening to this interview with Praise when she was a featured guest on the Dangerous Creatives podcast with Kristin Sweeting.

In this episode, Praise discusses the importance of branding and how to create a memorable brand. She emphasizes that a brand is not just a visual identity or experience, but also what people think, feel, and say about a business. Praise and Kristin share examples of brands that have successfully cultivated a strong brand identity, such as Everlane and Disney and discuss the importance of values in branding and how to use them to create a unique and impactful brand. Praise provides practical tips for building a brand strategy and highlights the need for brand evolution and adaptation.

Listen to the Dangerous Creatives podcast HERE, and thank you to Kristin for sharing this audio with us!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

If you'd like to be coached on a future episode of the podcast, apply HERE!

Get your copy of PIVOT here!

This episode dives into the three Cs of branding: consistency, clarity, and connection. These pillars are essential for building a successful brand and fostering meaningful relationships with the audience.

Consistency is about presenting a consistent image across all touchpoints to build trust and familiarity. Clarity involves communicating the brand's message with precision and purpose to cut through the noise. Connection is the ultimate goal of branding, creating deep and authentic connections with the audience. How are you using these three C's in your business, or what are some ways could you improve them?

Get your copy of PIVOT here!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠