Branding Your Business

In this episode, Praise shares how to determine your target audience for your business. She introduces a framework using five categories: what the world needs, who you are and what you love to do, what you're good at, who you like to work with, and what people will pay you for. She provides examples and tips for each category and emphasizes the importance of finding the intersection of all five aspects to identify your target audience. Get the worksheet HERE!

Get your copy of PIVOT here!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, Praise shares her journey of accidentally starting her own business after a series of pivots and soul-searching. Praise emphasizes the importance of finding your purpose in each season of life and highlights the flexibility and fulfillment that comes with starting your own business. She encourages listeners to consider working for themselves as well as providing valuable resources to help them pivot and start their own businesses.

Get your copy of PIVOT here! Or, snag a free preview HERE!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, Praise interviews Tania Bhattacharyya, founder of Lumos Marketing and host of the Campfire Circle podcast. Together, they explore overcoming imposter syndrome, prioritizing impact over vanity metrics in personal branding, and finding inspiration in unconventional places. Tania emphasizes the importance of authentic content creation and highlights the significance of friendship in mental well-being, discussing the effort, communication, and support necessary for maintaining strong connections, even over long distances.

Read the 'Stop Telling Women They Have Imposter Syndrome' article HERE.

Connect with Tania:

Lumos Marketing

The Campfire Circle Podcast

@taniabhat

Get a preview of PIVOT here!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, your host Praise Santos McKenna and Eleanor Victorioso discuss the relationship between assimilation, cultural identity, and money management, highlighting how race and gender can significantly influence financial behaviors and business practices. They also discuss the importance of challenging ingrained beliefs and fostering safe spaces for open discussions about money to enhance financial literacy and confidence for all. Eleanor also introduces her Financial Flow course, which provides a pathway to personal financial empowerment.

To learn more about Eleanor's impactful work, visit rhythmofmoney.com or connect with her on Instagram as @eleanorvictorioso.

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

Get the FREE Values Discovery Worksheet

If you'd like to be coached on a future episode of the podcast, apply HERE!

In this episode of the Branding Your Business Podcast, Praise engages in a conversation with photographer and business coach, Kristin Sweeting. Together, they chat about Kristin’s journey from the nonprofit sector to entrepreneurial success, highlighting the impact of word-of-mouth referrals and the fundamental roles trust  and personal values play into building a brand. 

Kristin shares her view on the importance of attracting clients with similar values and the power of abundance mindset, as well as the impact of investing in yourself whether that’s through hiring a coach, outsourcing tasks, or taking time self care. Lastly, Kristin shares about the Study Abroad trips she organizes, which combine education and coaching experiences for creatives. 

Connect with Kristin:

dangerschool.com

kristinsweeting.com

Study Abroad

@kristinsweeting

@dangerouscreatives

Dangerous Creatives Podcast

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

Get the Hype Sheet template HERE.

If you'd like to be coached on a future episode of the podcast, apply HERE!

In this episode of the Branding Your Business podcast, Praise sits down for a conversation with Lola Adewuya, the visionary behind The Brand Doula, a forward-thinking development studio empowering companies and leaders to realize audacious missions through strategic design and creative leadership.

Lola candidly recounts her entrepreneurial journey, which began during her college years, navigating through unforeseen obstacles such as unexpected job loss. She emphasizes the significance of self-awareness and deliberate decision-making in the realm of entrepreneurship. Moreover, Lola introduces Brandland, a dynamic educational platform tailored for small business proprietors and creatives, offering invaluable insights into branding and business development. Join them for a conversation highlighting the importance of aligning with one's passions to unearth skills and purpose, embracing change and adaptability along the entrepreneurial path, fostering a cohesive team and positive work environment for sustainable expansion, periodically reevaluating personal and professional objectives, and prioritizing brand perception and customer experience to cultivate lasting connections.

Connect with Lola:

www.thebranddoula.co

@thebranddoula

www.brandland.co

@brandlandco

If you'd like to be coached on a future episode of the podcast, apply HERE!

Join us at our Q2 hybrid events HERE.

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode of "Branding Your Business" Praise dives into the concept of Unique Value Proposition (UVP) and its important role in brand differentiation. Defined as "the benefits a product or service offers its audience", Praise shares how to begin crafting a compelling UVP, from pinpointing the target audience's needs to understanding the product/service and defining its benefits.

Praise shares inspiration from renowned brands like Squarespace, Athleta, Netflix, Apple, and Warby Parker, highlighting their effective UVP strategies. Tune in to discover how to create a UVP that truly sets your brand apart!

Sign up HERE for our Q2 hybrid workshops.

If you'd like to be coached on a future episode of the podcast, apply HERE.

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

In this episode, Praise is joined by Bobbi Barbarich, a documentary photographer, and together they chat about the journey of crafting a personal brand. Bobbi candidly discusses her initial hesitation towards branding and the realization that changed her perspective. With a passion for capturing authentic human experiences, Bobbi shares about her own journey and the impact documentary photography has made on her and her clients, leading her to develop her program for photographers - Storyteller School.

Join us for our ComePlum Q2 Hybrid Events - sign up HERE!

Connect with Bobbi:

https://bobbibarbarich.ca

https://www.instagram.com/barbarichphoto

If you'd like to be coached on a future episode of the podcast, apply HERE!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

⁠@brandingyourbusinesspodcast⁠

On this episode of the Branding Your Business Podcast, we delve into the transformative journey of Andrea Stern, co-founder of Tendwell Collective, as she shares her evolution from managing a yoga studio to cultivating a community that celebrates diversity and inclusivity. Andrea candidly discusses the struggles of conforming to conventional business norms and the profound existential crises she encountered along the way. Through her experiences, she unveils the inspiration behind Tendwell Collective and the pivotal shift in perspective that propelled its inception. Emphasizing the imperative of challenging assumptions within the yoga industry, Andrea advocates for greater inclusivity and accessibility in wellness practices. She passionately articulates her vision of extending resources to underserved communities and extends an invitation to support Tendwell Collective's endeavors. Tune in to gain insights on navigating business authenticity, fostering diversity, and promoting equitable wellness practices for a more inclusive world.

Get the Brand Guide template HERE.

If you'd like to be coached on a future episode of the podcast, apply HERE!

Connect with Andrea:

tendwellcollective.com

@tendwellcollective

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum

@brandingyourbusinesspodcast

In this episode, Praise is joined by Stefani McCullah, a life coach who helps women connect with their inner wisdom and guidance through mindfulness, journaling and visualization. Stefani shares her journey from feeling unfulfilled in the corporate world to finding her passion in guiding soul-led entrepreneurs toward holistic growth. Reflecting on her business evolution, she emphasizes the importance of intuition in decision-making, encouraging her clients and Movement Soul Collective podcast listeners to tune in, get quiet, and notice the subtle signs guiding their paths.

During this conversation, Praise and Stefani discuss the core values of Stefani's brand, including grounding, fun, spirituality, and expression, which shape her unique approach to coaching and podcasting. As she embarks on a reinvigorated season of her podcast and expands her coaching offerings, Stefani invites listeners to connect, engage, and join her in the journey of self-discovery and growth.

Connect with Stefani:

https://www.stefanimccullah.com/

Movement Soul Collective Podcast

@stefani_mccullah

Get the Brand Guide template HERE.

If you'd like to be coached on a future episode of the podcast, apply HERE!

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum

@brandingyourbusinesspodcast