Branding Your Business

In this episode, Praise deep dives into the branding strategies that small businesses can draw from the playbook of the one and only, Taylor Swift. She discusses the essence of authenticity Taylor brings in both online and offline interactions, how she cultivates anticipation with her audience. Through insights on how Taylor uses content repurposing, emotional engagement, and strategic partnerships, Praise offers ideas for small businesses to craft compelling brands and foster deeper connections with their audience. Love her or hate her, Taylor has mastered the importance of brand consistency, the power of storytelling, the art of building anticipation, the value of content versatility, the significance of emotional resonance, and the benefits of collaborative partnerships. We hope this podcast will inspire you to incorporate these strategic branding moves into your own small business!

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum

@brandingyourbusinesspodcast

Get the Brand Guide template HERE.

If you'd like to be coached on a future episode of the podcast, apply HERE!

In this episode, Praise discusses the power of your Brand Story—a concept that takes your brand foundations, strategy, and expression to the next level. Drawing from our long standing human tradition of storytelling, it’s a key ingredient in making a memorable brand as well as a tool to unlocking profits in your business. 

Praise introduces six key principles to elevate your brand story, ranging from the strategic use of social proof to fostering emotional connections with potential customers. To conclude this branding series, Praise leaves you with some questions to consider while crafting your own brand narrative. Listen to this episode to learn more about the transformative potential of your brand story and gain insights on effectively integrating it to captivate your audience while establishing a lasting connection with your brand.

Get the Brand Guide Template HERE.

If you'd like to be coached on a future episode of the podcast, apply ⁠⁠HERE!

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum

@brandingyourbusinesspodcast

Now that you've honed in what your brand is about, how you want your client to feel & what you want them to experience, as well as the action steps to get there, we're going to select the tools we're going to implement to achieve those goals.

In this episode, Praise shares the various facets of brand expression such as logos, photos, colors, voice, website, and events, and encourages you to evaluate which options will help you best achieve YOUR brand goals. Effective brand expression is more than just a creative endeavor; it is a strategic alignment that leaves a lasting imprint on your audience. While the process can be enjoyable, it does require intention and clarity to provide your audience with a brand experience that is consistently captivating.

Get the Brand Guide template HERE.

If you'd like to be coached on a future episode of the podcast, apply HERE!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum⁠

@brandingyourbusinesspodcast

Did you know that you increase your chances of goal achievement by a significant 76% when you not only think about your goals, but also write them down, take actionable steps, and establish weekly accountability?

In this episode of the Branding Your Business Podcast, we explore the topic of brand strategy. Your brand strategy serves as a comprehensive master plan, harmonizing your business goals and objectives to effectively engage your ideal clients. We'll explore the essential components of crafting your unique brand strategy, including the importance of clearly defined business goals, a deep understanding of your target audience, the articulation of your unique selling proposition (USP), and the establishment of consistency in your branding efforts.

To help you implement these strategies, we've created a downloadable Notion template below. Tune in and follow along as we guide you through the use of this template in this episode.

Links:

Get the Notion Template HERE

The Brand Opening Mastermind

Get our FREE ⁠Brand Foundations Worksheet⁠.

If you'd like to be coached on a future episode of the podcast, apply ⁠HERE⁠!

Connect with Praise:

⁠⁠comeplum.com⁠⁠

⁠⁠@comeplum

@brandingyourbusinesspodcast

In this episode, Praise sits down to chat with Ruthie Kim, the founder of Because Justice Matters and an executive coach. Their discussion revolves around Ruthie's experiences with transitions and taking risks, highlighting how these moments can pave the way for new opportunities and personal growth. Emphasizing the significance of community and transformational relationships, Ruthie encourages individuals to actively seek connections that both support and challenge them. She underscores the importance of having the courage to ask for help and support within one's community, fostering a sense of collective empowerment.

Ruthie's coaching business is a reflection of her core values: courage, celebration, and possibility. These values, she explains, play a central role in shaping her work, encouraging clients to live with a profound sense of celebration and possibility in both their personal and professional lives. The conversation also touches upon the upcoming Golden conference, where women can collectively experience and embody courage, celebration, and possibility.

Attend the Golden conference in San Francisco on Saturday, Feb 17th, 2024, click HERE for more info!

Connect with Ruthie & The Golden Conference on Instagram:

@ruthiekim

@thefutureisgolden_

If you'd like to be coached on a future episode of the podcast, apply ⁠⁠HERE.

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum

@brandingyourbusinesspodcast

In this episode, Praise talks through the essential components of brand foundations: mission, vision, and values. Discussing the significance of each, we emphasize how a well-defined set of values serves as the bedrock of a strong brand identity. By weaving clear and concise values into every facet of your business, you not only communicate more effectively but also attract the right people to your brand. The overarching message is this: as you authentically live your brand's values, you cultivate a magnetic force that draws in the ideal audience, solidifying your brand's reputation and growing your community.

Get our FREE Brand Foundations Worksheet.

If you'd like to be coached on a future episode of the podcast, apply HERE!

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum

@brandingyourbusinesspodcast

In this episode, we kick off our podcast mini-course designed to help you craft a compelling brand, and we begin with the fundamental question: What is a brand?

Discover the shift from a reactive approach in business—trying to be everything for everyone—to the power of intentionality in branding. Praise recounts her personal experience and her transition to focus on the clients she truly wanted to serve, by building a brand that helped leverage the impact of aligned word-of-mouth referrals.

Building a brand is a labor of love that requires a deep understanding of your audience. If you're wondering how to start to create a powerful brand that resonates with the people you love and cultivates a profitable business, tune in to this episode where you will start to gather the tools you need create a brand that leaves a lasting impression.

Get the Last Year to Next Year Worksheet ⁠HERE⁠.

If you'd like to be coached on a future episode, APPLY NOW!

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum

Welcome to the Branding Your Business podcast! In this episode, meet your host, Praise Santos McKenna—a creative business owner, photographer, and a brand coach with over 6 years of experience. Praise is your go-to guide for navigating the landscape of creating a profitable brand while building meaningful connections with the clients you're passionate about serving. Join Praise as she shares her expertise and offers practical tips on developing branding strategies aligned with your values and tailored to your target audience.

While the world of branding can seem overwhelming and costly, Praise reassures us that it doesn't have to be. In her experience as a brand photographer and coach, she has empowered numerous business owners to approach branding with confidence, taking it one step at a time.

Stay tuned for future episodes of the podcast, where you can expect insightful solo shows that dig deep into branding and marketing tactics, engaging interviews with industry professionals, and coaching sessions with creatives like you.

Get the Last Year to Next Year Worksheet HERE.

Want to be coached on a future podcast episode? APPLY NOW!

Connect with Praise:

comeplum.com

@comeplum

The Branding Your Business podcast is for small business owners looking to build a customer-favorite brand and a value-driven business. From solo shows covering marketing tactics to experts sharing their brand stories, each episode delivers actionable insights for entrepreneurs who want to impact the world. We’re sharing how strategic moves and authentic connections can build a profitable business minus the burn-out. Tune in to the “Branding Your Business” podcast to design a brand your audience adores while building a life you love.

Connect with Praise:

⁠comeplum.com⁠

⁠@comeplum