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Branding Your Business
By Praise Santos McKennaBusiness
Branding Your Business episodes
- 42. How to Outsource Social Media The Right Way with Savannah Dickey of Creative & Caffeinated Co
Social media can feel overwhelming, but it doesn’t have to be! In this episode of Branding Your Business, Savannah Dickey, founder of Creative & Caffeinated Co., shares her expert insights on how to show up confidently online, engage with your audience authentically, and leverage social media for business growth.
From battling imposter syndrome to embracing the latest trends (hello, humor & short-form video!), Savannah breaks down how to balance strategy with personality to build real connections online. Plus, a fun rapid-fire game where we put her branding instincts to the test!
Connect with Savannah:
creativeandcaffeinated.co
@creativeandcaffeinatedco
Learn more about Brand Coaching over at comeplum.com (pro tip: mention this podcast and get some cool perks!)
Connect with Praise:
@comeplum
@brandingyourbusinesspodcast
Get Your First Month of Bookkeeping, Income Tracking, and more Free with Collective!
Looking to Start a Podcast? Check out Riverside!
32 min - 41. What's In a Name?
Naming your business, product, or service doesn’t have to be overwhelming! In this episode of Branding Your Business, Praise Santos McKenna breaks down the process of choosing a clear, memorable, and legally sound name for your brand. She shares the story behind the name “ComePlum”, practical tools for checking trademarks and name availability, and why clarity often wins over creativity when naming your offerings. Plus, a simple hack for using the TM and ® symbols to protect your brand. Tune in and start naming with confidence!
https://www.uspto.gov/
Connect with Praise:
comeplum.com
@comeplum
@brandingyourbusinesspodcast
What kind of business/side hustle fits your personality? Take the quiz ! https://bit.ly/cpbizquiz
9 min - 40. Why Personality Is Essential For Modern Brands with Anna of by.rosanna
In this episode of Branding Your Business, host Praise Santos McKenna sits down with Anna, aka ByRosanna, a designer and educator from Cornwall, UK. They dive into niching down in business, the power of content assets vs. viral content, and why personality-driven branding is more important than ever. Anna shares how her entrepreneurial journey—from pet photography to web design—helped her find her true passion, plus practical design tips for small business owners. Tune in for insights on marketing, authenticity, and why "sad beige" deserves a comeback!
Contrast Checker: https://webaim.org/resources/contrastchecker/
My Designer Diaries email list:
https://www.byrosanna.co.uk/newsletter
My Designer's Marketing Plan template:
https://www.byrosanna.co.uk/free-marketing-plan-template
Connect with Anna:
https://www.byrosanna.co.uk/
Instagram @by.rosanna
Connect with Praise:
comeplum.com
@comeplum
@brandingyourbusinesspodcast
What kind of business/side hustle fits your personality? Take the quiz ! https://bit.ly/cpbizquiz
36 min - 39. The Skill Every Business Owner Needs: Storytelling with Sarah Dunn
In this live coaching episode of Branding Your Business, Praise Santos McKenna sits down with Sarah Dunn, founder of Ready Set Organize, a San Diego-based home organizing business that has grown from a solo passion project into a thriving team of ten. Sarah shares how she turned her love for decluttering into a purpose-driven business, helping clients navigate life transitions by creating calm, functional spaces. From following her gut to leaving a corporate job, to embracing storytelling as a way to connect deeper with her audience, this episode is packed with insights for entrepreneurs looking to align their work with their values and serve clients with empathy and impact.
If you'd like to be coached on a future episode of the podcast, apply HERE!
Connect with Sarah:
https://readysetorganize.co
https://www.instagram.com/readysetorganize.co/
Connect with Praise:
https://comeplum.com
https://instagram.com/comeplum
https://instagram.com/brandingyourbusinesspodcast
What kind of business/side hustle fits your personality? Take the quiz ! https://bit.ly/cpbizquiz
40 min - 38. Connection Over Collection: Redefining Networking with Baily Hancock
In this episode of the Branding Your Business podcast, host Praise Santos McKenna welcomes Baily Hancock, a connection strategist, keynote speaker, and host of the Seeking the Overlap podcast.
They dive into the power of community, connection, and collaboration in business and life. Baily shares her actionable ABC framework for networking—Ask, Be clear, and showcase Credibility—and discusses how intentionality and trust can transform relationships. They also explore what it means to "curate your community" and why pruning your network is just as important as growing it. Tune in for practical tips on building authentic connections that align with your values.
Connect with Baily:
https://seekingtheoverlap.com
https://www.linkedin.com/in/bailyhancock/
Get on her Mailing List: https://bailyhancock.com/digest
Connect with Praise:
https://comeplum.com
https://instagram.com/comeplum
https://instagram.com/brandingyourbusinesspodcast
What kind of business/side hustle fits your personality? Take the quiz ! https://bit.ly/cpbizquiz
46 min - 37. Systems, Strategy and Soul with Eden Strader
In this episode of Branding Your Business, Praise chats with Eden Strader, a photographer-turned-business coach and advocate for quitting the corporate grind to pursue entrepreneurial dreams. Eden shares her transformative journey from destination weddings to coaching, highlighting how personal alignment and community-building have shaped her career. She dives into the power of intuition, experimentation, and balancing systems, strategy, and soul in business. From navigating divorce and a pandemic to redefining success and hosting queer-focused gatherings, Eden offers inspiration and practical wisdom for entrepreneurs ready to design a life they love. Tune in for insights, laughs, and actionable advice!
Connect with Eden:
https://edenstrader.com/
https://www.instagram.com/edenstrader/
Connect with Praise:
https://comeplum.com
https://instagram.com/comeplum
https://instagram.com/brandingyourbusinesspodcast
What kind of business/side hustle fits your personality? Take the quiz ! https://bit.ly/cpbizquiz
46 min - 36. Collaborating With Your Community To Define Your Business Values with Lis Best
On this episode of the Branding Your Business podcast, host Praise Santos McKenna sits down with executive coach and Girls Club Collective founder, Lis Best. They explore the power of building intentional communities, redefining ambition, and how embracing feminine energy can transform your business. Lis shares her personal story of launching her business in 2020—amid burnout, uncertainty, and unexpected pivots—and how it blossomed into a global network of impactful leaders. Tune in for reflections on overcoming burnout, creating sustainable growth, and learning to trust the messy, magical journey of entrepreneurship.
Connect with Lis:
Girls Club Collective: https://girlsclubcollective.co/
Instagram:
https://www.instagram.com/lis.best/
https://www.instagram.com/girls_club_collective/
Connect with Praise:
https://comeplum.com
https://instagram.com/comeplum
https://instagram.com/brandingyourbusinesspodcast
Take the free Quiz:
What kind of business/side hustle fits your personality? https://bit.ly/cpbizquiz
36 min - Personal Brand Summit Episode 6: The Media Kit One Pager
Personal Brand Summit Day 3: Episode 6
Praise Santos McKenna wraps up with a practical guide on how to create your Media Kit One Pager. After learning from experts like Roz, Trish, Amy, and Allison on everything from storytelling to PR and public speaking, Praise helps tie it all together with an actionable takeaway. The Media Kit One Pager will help you showcase your expertise and pitch yourself to podcasts, journalists, and other media outlets with confidence. Praise breaks down the key components: a strong bio, a professional headshot, your areas of expertise, and past media appearances—even if you’re just starting out! She also shares best practices for pitching, emphasizing the importance of personalized outreach and providing tips on using tools like Podchaser and Matchmaker.fm. Whether you’re new to thought leadership or looking to grow your media presence, this episode will give you the tools you need to make your personal brand shine.Get the Media Kit templates here : https://comeplum.myflodesk.com/mediakitonepagerConnect with Praise:https://comeplum.comhttps://instagram.com/comeplumhttps://instagram.com/brandingyourbusinesspodcast14 min - Personal Brand Summit Episode 5: Supercharge Your LinkedIn with Trish Lindo
Personal Brand Summit Day 3: Episode 5
Praise Santos McKenna chats with Trish Lindo, LinkedIn expert and founder of Too Ambitious, about leveraging LinkedIn for personal branding and thought leadership, especially for women and women of color. Trish shares her journey, practical strategies for creating authentic content, and how LinkedIn has evolved into a platform for storytelling and community building. They emphasize the importance of authenticity, self-awareness, and cultural context in content creation, while highlighting tools like newsletters and the Top Voices program to increase visibility and authority. Throughout the conversation, Trish underscores the need for women to dream bigger, support each other, and use platforms like LinkedIn to amplify their voices and stories.Get the Slide Deck for Trish's Talk: https://tinyurl.com/bdz572jeConnect with Trish:https://trishlindo.com/https://www.linkedin.com/in/trishlindo/Connect with Praise:https://comeplum.comhttps://instagram.com/comeplumhttps://instagram.com/brandingyourbusinesspodcast48 min - Personal Brand Summit Episode 4: Public Speaking 101 with Allison Carpio
Personal Brand Summit Day 2: Episode 4
Today Praise Santos-McKenna sits down with returning speaker, Allison Carpio, to dive deep into the art of public speaking and how it can elevate your personal brand. Allison, a seasoned expert in helping professionals overcome stage fright and connect authentically with audiences, shares her wisdom on shifting from a performance mindset to one of connection and service. She highlights how public speaking has been pivotal in her own career and how focusing on serving the audience, rather than impressing them, can reduce nerves and boost impact. Allison offers practical tips like using bullet points instead of memorizing speeches, setting up pre-show rituals, and even tapping into your "Riz" (charisma) through body language and tone. Whether you're speaking on stage or in front of the camera, this episode is packed with actionable advice on how to show up confidently, authentically, and with purpose. If you want to make a lasting impression with your thought leadership, this episode is for you!Connect with Allison:https://www.instagram.com/allisoncarpio/https://hella-delicious-emails.captivate.fm/listenConnect with Praise:https://comeplum.comhttps://instagram.com/comeplumhttps://instagram.com/brandingyourbusinesspodcast25 min
About Branding Your Business
From the publisher's feed
The Branding Your Business podcast is for small business owners looking to build a customer-favorite brand and a value-driven business. From solo shows covering marketing tactics to experts sharing…
their brand stories, each episode delivers actionable insights for entrepreneurs who want to impact the world. We’re sharing how strategic moves and authentic connections can build a profitable business minus the burn-out. Tune in to the “Branding Your Business” podcast to design a brand your audience adores while building a life you love.