In this episode of Branding Your Business, Praise Santos McKenna shares a powerful story about sticking to your values—even when it’s tempting to compromise. Praise, founder of the ComePlum branding studio in San Francisco, tells of a returning client who initially hesitated at ComePlum’s updated rates but ultimately recognized the value of investing in a brand that honors its North Star. By sharing her journey, Praise offers a reminder that being true to your mission and values isn't just about staying grounded—it's also a smart business strategy. Discover how aligning with your values can lead to deeper client loyalty, stronger partnerships, and a business model that’s both sustainable and profitable. Plus, download a free worksheet to help you define your own mission, vision, and values, making it easier to attract the clients who truly align with what you stand for.

Get our Free Brand Foundations Worksheet here!

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