In this episode, we explore the strategic craft of developing high-converting messages to attract quality leads for your online coaching business. The focus is not merely on communicating with any audience but on articulating the right words to the right people in the most effective manner. By mastering this approach, you will learn how to create messaging that naturally draws potential clients who are eager to engage with your services.

The episode provides valuable insights from the host's professional experience, which spans from successfully managing a gym and attempting to franchise it, to eventually establishing a multi-million-dollar online coaching business. Whether you are new to the field or seeking to refine your current messaging strategies, these key principles will enable you to tap into the psychology of your audience, use storytelling effectively, and increase lead conversion with greater efficiency.

 

“What's that short term goal, the midterm goal and the long term goal? Being able to clearly outline these are going to help you communicate better in your content.”

 

Five Key Takeaways:

• Human Brain + Storytelling: Why the brain is wired to follow stories and how to use this to your advantage in your messaging.

• Understanding Your Ideal Client: How to identify your target audience with precision by developing an avatar (think of your "Mary" or your "John").

• Character Struggles: Uncover the external and internal challenges your ideal client faces and connect with them on a deeper emotional level.

• Identifying the Villain: Define the common villain (e.g., restrictive diets) that your clients are battling, and use it to create a powerful narrative.

• Transformation Journey: Break down your client's short-term, mid-term, and long-term goals, making their journey more relatable and realistic.

• Unique Solution: Learn how to craft your unique roadmap to success and communicate it in a way that resonates with your audience.

 

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

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LinkedIn: Jason Meland