In this episode, we dive deep into why so many entrepreneurs fail and what you can do to ensure you're not one of them. Drawing from personal experience, our guest shares the highs and lows of building a fitness business, the lessons learned from a failed franchise attempt, and how the pandemic turned everything upside down. We'll explore the key reasons behind entrepreneurial failure—from poor market research to lack of adaptability—and provide actionable strategies to help you thrive in your own business. Whether you're just starting out or looking to scale, this episode is packed with insights that will keep you in the game. Tune in to discover the timeless principles that will help you not just survive but thrive as an entrepreneur.

"We all have trauma and it is important to deal with that. But stop trying to seek that external validation in your marketing. Stop trying to find the followers and the likes. "

Five Key Takeaways:

• Challenge Limiting Beliefs: Your current results, whether in business or personal life, are often a reflection of underlying limiting beliefs. By identifying and challenging these beliefs, you can start to shift your mindset and behavior towards success.

• Adopt Empowering Thoughts: Replace false beliefs with empowering ones. For example, shift from "I struggle to make money" to "The better skills I create, the more money and clients will come." This mental shift can lead to new opportunities and improved results.

• Focus on Money-Making Skills: To thrive as an entrepreneur, mastering key skills like marketing, sales, leadership, and communication is essential. These skills allow you to attract clients, generate revenue, and scale your business.

• Take Daily Action on New Beliefs: Consistently reinforce new, empowering beliefs by repeating them daily. Over time, this will create new emotions—like courage or empowerment—that drive better actions and outcomes.

• Be the Creator of Your Reality: Take control of your mindset and actions. Instead of being passive or a victim of circumstances, actively shape your reality by shifting beliefs, acquiring skills, and seizing opportunities.

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