My guest for episode #251 is my friend Rob Kosberg. Rob is a #1 best selling author, founder of www.BestSellerPublishing.org and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal.

Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted through the power of being a published author.

Through his Publish-Promote-Profit program, Rob helps his clients create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies.

Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months.

Rob is passionate about helping small businesses reach their target audience via cutting edge marketing. 

To start off our conversation, I asked Rob: “When you’re among those who’ve reached a certain level of success— what do YOU see that’s consistent in them?”

What he’s noticed is that the most successful invest in themselves, heavily. The invest their money and their time first in knowledge and networks. And, beyond that, in assets. .

The difference between successful entrepreneurs and everyone else is that we look at money differently. We, as in entrepreneurs, look at money as either an investment or an expense. So, educational courses are indeed an investment! 

 

Here’s a Pro Tip: the next time you are looking to pay for a coach, a conference, or anything, ask: “How much is the investment to work with you?” Rather than, “how much does it cost to work with you?” Do you FEEL the difference? I DO!

Rob let us in on what he calls a Massive Cheat Button: 

“It is a massive advantage to learn from people that are ahead of you in business.” 

In other words, if someone has already been there and done that, then you don’t have to! You get to learn from so many around you. 

Always learn from the next master. Period. 

The most successful people are always the ones to study MORE! Is that you?

And hey— maybe you’ll finish this episode feeling ready and inspired to write your own story! 

Happy writing! 

 

Links: 

Rob’s Email: [email protected]

Rob’s Website: http://bestsellerpublishing.org/next-best-seller