DemandGen Radio

#252 Using Marketing Technology in Your E-Commerce Strategy

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Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart.


In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumping into marketing operations can be challenging and fun!

Listen as David and Kate discuss:

  • Why sales and marketing should meet the customer where they want to be.
  • How e-commerce technologies have transformed.
  • Why being open to change in your marketing role is vital.
  • The importance of making sure your technologies talk to each other.

    • Check out the resources mentioned:

    • David Lewis' LinkedIn
  • Kate's LinkedIn
  • The Value of Aligning Sales and Marketing (Episode 2)
  • Live at B2BMX: Kate Federhar of CenturyLink
  • The Marketing Operations Handbook
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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