With the world on the brink of recession, many financial institutions and fintechs are reassessing their branding in a tough economy.

But instead of burying their heads in the sand, financial leaders should see this period as an opportunity for growth.

Mark Arnold">Mark Arnold, President of On the Mark Strategies">On the Mark Strategies, tells us why banks and credit unions should resist cutting their marketing budgets and invest in their brands.  

Join us as we discuss:

- The three legs of the Branding Triangle (6:12)

- Why cutting back on marketing during a recession is a mistake (14:45)

- The distinct skill sets of leaders versus managers (22:28)

Check out these resources we mentioned during the podcast:

- Mark Arnold">Mark Arnold

- [email protected]

- On the Mark Strategies">On the Mark Strategies

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.

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