DemandGen Radio

#255 How B2Bs Can Leverage Account-Based Marketing

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B2B marketers are under more pressure than ever to target and track their audiences.

In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts.

Listen as David and Nirosha discuss:

  • The importance of quality data.
  • How personalization can help your marketing campaigns.
  • When to leverage content syndication.
  • What sales and marketing must do to create a great customer experience.

    • Check out the resources mentioned:

    • Assess Your MarTech Stack
  • The D3 Methodology E-book
  • Manufacturing Demand by David Lewis
  • Nirosha's LinkedIn
  • David Lewis' LinkedIn
  • DemandGen TV
  • Explore DemandGen TV MarTech Demos 

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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