DemandGen Radio

#256 Marketing for Credit Unions: Using MarTech to Put Members First

Listen Later

Customer experience is a main driver for growth.


In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.

Listen as David and Traci discuss:

  • The importance of meeting your members where they are.
  • How to build personas for banking.
  • What it takes to be prepared for changes in your MarTech Stack.
  • Tips for reducing spend by managing your technology renewals.

    • Check out the resources mentioned:

    • Assess Your MarTech Stack
  • The D3 Methodology E-book
  • Manufacturing Demand by David Lewis
  • Traci's LinkedIn
  • David Lewis' LinkedIn
  • DemandGen TV
  • Explore DemandGen TV MarTech Demos 

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    ...more
    View all episodesView all episodes
    Download on the App Store
    DemandGen RadioBy BDO Digital, LLC
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    41 ratings

    More shows like DemandGen Radio

    View all
    Strategic Investor Radio by Charley Wright

    Strategic Investor Radio

    9 Listeners

    Talent Talk by Chris Dyer

    Talent Talk

    9 Listeners

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show by Ric Franzi | Critical Mass Business Talk Show

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

    24 Listeners