Customer surveys have become the default mechanism for financial brands in understanding consumer behavior. But surveys have a glaring weakness: they fail to account for the “why” behind a customer’s shift in brand loyalty.

Derik Sutton">Derik Sutton, CMO at Autobooks">Autobooks, tells us why financial brand leaders need to dig deeper and hear the stories behind the shifts in consumer behavior

Join us as we discuss:

- The four forces in play behind switches in customer behavior (7:10)

- How digital evangelists can influence your consumers (18:52)

- Bridging empathy for you customers through proximity (29:23)

Check out these resources we mentioned during the podcast:

- Derik Sutton">Derik Sutton

- Autobooks">Autobooks

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