Heesen Yachts CEO Niels Vaasen and US sales director Thom Conboy share candid stories and behind-the-scenes insights — from the legendary founder Frans Heesen to the company’s exciting new Dutch shareholder.

Thom vividly recalls the electric moment 30 years ago when the 35-meter Tropic Sea (now Sea Axis) stole the spotlight at Bahia Mar — a defining memory for Frans, who felt “like King Kong.” That iconic yacht is still cruising today, part of Heesen’s ever-growing and evolving fleet.

From navigating the sales process (“sometimes you have to kiss a few frogs”) to celebrating with chocolate cake at launches, they dive into how the company has evolved — from sleek interiors to groundbreaking construction. They touch on Ultra G, one of the fastest large yachts in recent history, and why today’s clients increasingly favour steel builds over speed, valuing time as their ultimate luxury.

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