DemandGen Radio

#258 The Value of a Marketing Operations Expert

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In today’s job market, it can be hard to find a true marketing technology expert.


In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.

Listen as David and Zakk discuss:

  • How to leverage the knowledge of agencies.
  • The importance of becoming involved with the marketing operations (MOPs) community.
  • What it takes from leaders and employees to meet the challenges of a MOPs role.
  • Happiness at work.

    • Check out the resources mentioned:

    • The 5 Levels of Leadership
  • Ben LaMothe's LinkedIn
  • Zakk Cica's LinkedIn
  • David Lewis' LinkedIn
  • BDO Digital Careers
  • Manufacturing Demand by David Lewis
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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