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It was episode 25, way back in January 2020, when Tim last joined us to talk about Athalonz.

A lot has changed with the shoe company based in the Phoenix Valley. After they did a fantastic job getting their shoes into the hands of some of the best athletes on the planet, when it comes to the Champions Tour and Long Drive competitions, a little thing called Covid happened.

There were a lot of small brands, like Athalonz, that didn't make it through Covid. But as a smaller, direct-to-consumer shoe company with some outstanding tech, they were able to weather the storm.

Several years later, they've launched a new shoe, the Mana Mangrove Pro, and have a second version of their successful EnVe line coming.

But that might not be the most significant news regarding Athalonz.  Some of you might not know that Tim Markison is a successful, no, VERY successful Patent Attorney with hundreds of patents. Many of which are involved with Athalonz. And one of the major brands in the shoe business is using their patented technology in their shoes. This was incredibly interesting, and we are eager to hear the outcome of the litigation when it starts in March. We'll be sure to have Tim back on after the ruling so he can tell us more about it.

If you enjoy learning about smaller brands and how they are doing their part to bring advancements to the tech we use to play golf, this will be a great listen. We want to thank Tim for taking the time out of his busy schedule to chat with us about what's new with Athalonz, and we're looking forward to seeing what they accomplish with their new shoes in 2024.

Links for the Episode:
Athalonz: https://www.athalonz.com/
Athalonz on Instagram: https://www.instagram.com/athalonz/
Athalonz on Facebook: https://www.facebook.com/athalonz/
Bernhard Langer: https://en.wikipedia.org/wiki/Bernhard_Langer

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