Land The Right Clients by Markeko

26 - 3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich


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During the episode Andrei gave us great insights about: 


🔥 Three common mistakes B2B companies make when targeting accounts
🔥 Focus on defining your ICP and pick ONE
🔥 By picking one niche, you are allowing your team to build processes that can be replicated
🔥 Target champions over decision makers first
🔥 Make sure to have a sales follow up program


You can contact Andrei here: https://www.linkedin.com/in/azinkevich/

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Land The Right Clients by MarkekoBy Diego Rios