Land The Right Clients by Markeko

By Diego Rios

It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing result... more

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FAQs about Land The Right Clients by Markeko:

How many episodes does Land The Right Clients by Markeko have?

The podcast currently has 33 episodes available.

Land The Right Clients by Markeko episodes:

September 06, 2021 33 - Managing your Content Marketing Team remotely w/ Brooklin Nash
This week we talked with Brooklin Nash about how to manage a team remotely.
Brooklin is Head of Content at Sales Hacker. He aims to help his clients tell better stories.
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com
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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
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33min
August 28, 2021 32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio
During this episode, Sara shared some valuable insights about branding:

🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results.

🔥 A rebranding project takes time. Be patient and split project into more digestible ones.

🔥 How to manage opiniones when it comes to branding.

🔥 The process from research, interviews, building a team for a successful rebranding.

🔥 Great story on how they came up with the logo for 1plusX
About Sara Stella Lattanzio:
Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter.
She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks).
Connect with Sara here: https://www.linkedin.com/in/saralattanzio/
Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.comVisit our website → www.markeko.com
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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
35min
August 21, 2021 31 - Growing organic traffic from 0 to 80K visitors with SEO w/ Hassan Aanbar
During this episode, Hassan gave us some great insights:
🔥 SEO has always been an important channel to invest in; more now with all the privacy changes on paid channels

🔥 You have to understand your unit economics with when it comes to analysis how to invest in SEO.

🔥 Fix your technical SEO first, then start publishing content.

🔥 Be ok in losing potential clients who will just give you a headache

🔥 Always underpromise and overdeliver. Key to success when it comes to services or consulting. Will always keep your customers happy

About Hassan:
Hassan is an Entrepreneur with a demonstrated history of working in the marketing and advertising industry.

He has strong business development professional skilled in Search Engine Optimization (SEO), Email Marketing, Marketing Strategy, and Google Ads.

Specialized in eCommerce and International SEO.
Founder of Bright Leads Media: https://brightleadsmedia.com/

Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com
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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
40min
August 16, 2021 30 - Demystifying the Marketing Ops Role and How to Hire One w/Crissy Saunders
During the episode Crissy gave us some great insights:

🔥 The 3 qualities to look for when hiring a mkt ops person: data, interest in marketing and attention to detail (thinking forward)

🔥 There is a hiring crisis in marketing ops (there aren't enough people working in field). Good time to join.

🔥 4 ways to test candidates: Showing dashboards and letting them interpret data, giving case studies, testing with "tricky" questions and talking about funnel projections

🔥 Attribution is changing and new challenges lay ahead but focus on fundamentals: funnel growth and acceleration

🔥 Great resources to take advantage of and communities to join if thinking about marketing ops
About Crissy:
Crissy is the CEO and Co-Founder of CS2 Marketing as well as the Co-Founder and Board Member of Women in Revenue.
With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function.
Outside of consulting clients, Crissy is the co-host of fwd:thinking, a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game.
You can contact her here: https://www.linkedin.com/in/crveteresaunders/
Women in Revenue: https://www.womeninrevenue.org/
CS2 Marketing: https://www.cs2marketing.com/

Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com
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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
40min
August 02, 2021 29 - Turn comments to conversations and sales with LinkedIn w/ Nadja Komnenic
During the episode Nadja gave us some great insights:
🔥 Define your ICP and start engaging with thought-leaders within your ICP. It's not about engaging with your ICP or buyer personas but people they are following already and engaging with.
🔥 Engage with comments on posts from those thought leaders and start conversations with your ICP from there.
🔥 Send meaningful and personalized messages to your ICP based on the comment you did on posts
🔥 Be consistent. It takes time but be consistent with your posts and engagement on #LinkedIn
🔥 Quality over quantity. Stop adding people like crazy to your LinkedIn and add "Quality" and "Meaningful" connections with your network
🔥 "The Comment and Send Post" > Provide value, offer an e-book or something useful to your network, get them to comment and connect with you to get it. Great way to get extra reach and extra connections.
🔥 Your goal is to get inbound connections over outbound ones.
🔥 Be youself. It's ok to ask for help and get a psychologist, therapists or someone to get through pressure

You can contact Nadja here: https://www.linkedin.com/in/nadjakomnenic/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com

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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
47min
July 23, 2021 28 - The $10K product launch blueprint using only Twitter w/ JK Molina
During the episode JK gave us some great insights:
🔥 You can tap onto people's network easily on Twitter
🔥 Stop worrying about followers. What matters is engagement.
🔥 The 4 key mistakes people make when using Twitter
🔥 Pick a niche and specialize in it. It's easier to build a product around it
🔥 Smaller players can have a huge impact

You can contact JK here: https://www.linkedin.com/in/jk-molina-97a8a6139/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com

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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
29min
July 19, 2021 26 - 3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich
During the episode Andrei gave us great insights about:

🔥 Three common mistakes B2B companies make when targeting accounts
🔥 Focus on defining your ICP and pick ONE
🔥 By picking one niche, you are allowing your team to build processes that can be replicated
🔥 Target champions over decision makers first
🔥 Make sure to have a sales follow up program

You can contact Andrei here: https://www.linkedin.com/in/azinkevich/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com
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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
41min
July 19, 2021 27 - Key in growing your team and delivery to grow your agency to a $3MM ARR w/ Emily Hirsh
During the episode Emily gave us some great insights:

🔥Focus on delegating delivery over mkt and sales
🔥Find out very quickly who you DONT want as a customer/client
🔥Working with on industry or type of business will allow you to build processes and foundations to grow your team
🔥Be open to get feedback from your team, bosses and everyone
🔥Protect your team from burnout. Be flexible and understand what drives them - it's not always about money
🔥Understand the numbers of your business. It will allow you to grow, invest and also be prepared for downside swings in your business

You can contact Emily here: https://www.linkedin.com/in/emilyhirsh/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com
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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
38min
July 05, 2021 25 - How to use local PR for product launches w/ Mickie Kennedy
Today's podcast is with Mickie Kennedy, expert in helping small businesses, authors and startups increase visibility. Founder of eReleases with +22 yrs of experience helping small and medium size businesses with press release services you can afford.
Great insights on how to use PR to reach out to local news channels and leverage it for your product launches.
You can contact Mickie here: https://www.linkedin.com/in/publicity/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com
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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
38min
June 28, 2021 24 - From eComm to Retail: What does it take to make the jump w/ Maureen Mwangi
During the episode Maureen gave us great insights about:
🔥 Promotion in the retail work is not just about discounts
🔥 You have to really understand the internal economics of your eComm before you make the jump
🔥 Start small working with local stores to test your product in retail space
🔥 Going after retail is like opening a new channel that lets you scale fast
🔥 The 6 things you need to pitch local retailers to get your first order
🔥 Build a community around your brand

You can contact Maureen here: https://www.linkedin.com/in/maureenmwangi/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams
Subscribe to our weekly newsletter → thelatest.markeko.com
Visit our website → www.markeko.com

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Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
...more
33min

FAQs about Land The Right Clients by Markeko:

How many episodes does Land The Right Clients by Markeko have?

The podcast currently has 33 episodes available.