Land The Right Clients by Markeko

During the interview, Vuk gave us great insights about:

🔥Growth marketing is a mix of mkt and sales

🔥Community is key in building a brand

🔥Build a brand while you increase revenue (it's not just about creativity)

🔥Content is about being human and authentic

🔥Extreme Ownership = sell the why and empower people to make decisions

🔥Content creation is half the battle. Distribution is key

🔥Dont just say it... show it!

You can contact Vuk here: https://www.linkedin.com/in/vukasinvukosavljevic/

Follow us at: @markekodigital

It was a really great talk on "How restaurants can generate their own delivery service"

Some of the good insights we got:

🔥Try to own your channel and customers

🔥Go through your booking software and download your customer database

🔥Best tech stack: Shopify, Mailchimp and SMS

🔥Start with reach campaigns with super targeted audiences and good pictures

🔥Don't use remarketing. Food is an impulsive buy.

🔥Build boxes or bundles to increase your Average Order Value

🔥Minimum investment for a restaurant is $1K to become digital

🔥Use SMS for delivery tracking, order confirmation and menu updates

You can contact Juan here: https://www.linkedin.com/in/mrjcabrera/

Follow us at: @markekodigital

 During the interview, Joris gave us great insights about:

🔥 CRO > from conversion rate optimization to continuous revenue optimization

🔥You don't need more traffic... you need more revenue

🔥Revenue = Traffic x Conversion Rate x Average Order Value x Frequency

🔥A best practice might not work for you. Think of them as prototypical practice and test it out first

🔥 Low hanging fruit projects: product page + value proposition

🔥How to do research before digging into CRO

You can contact Byron here: https://www.linkedin.com/in/jorisbryon/

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com

During the interview, Byron gave us great insights about:

💥Do not give them incorrect information because they could take away your accounts.

💥Tricking someone into giving you the information in exchange for something is fishing.

💥Authentication of your account is important to prevent someone else from taking over your accounts.

💥Hackers have the same technology or even better because they can set up fake accounts and campaigns in seconds.

💥Don't make fake profiles to manage Facebook, you'll lose access to everything you're doing.

You can contact Byron here: https://www.linkedin.com/in/byroncabrera

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com

During the interview, John gave us great insights about: 

💥Product splintering - think about how to get first buy in

💥Dont go after the Facebook vs Google Analytics war

💥Think about meaningful actions that you really want to measure

 💥Let it go... think about how to leverage your team as your grow into a manager role

💥Do things once. Record them. And pay someone to write your processes.

💥MVP Inventory - You are limited by your vision. Think about 10 year mark, the Who/What/Why of your products

You can contact John here: https://www.linkedin.com/in/johnwgrimshaw/

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com

Morgan gave us great insights about: 

🤳 Commit to a platform: Instagram is a great way to start

🤳 You are not an influencer but small business owner so your content strategy is different

🤳 Think about "batch" content producing

🤳 Own your contacts: This is one of your best assets

🤳 Ideas for Tripwires: Access + Content + Discount

🤳 Tips for keeping your Instagram safe

🤳 Ready, Set, Grow and Pro Programs

You can contact Morgan here: https://www.linkedin.com/in/morgan-sutton-843a8554/

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com

On this episode we had a great interview with @TryPencil CEO and Co-Founder Will. We talked about how AI is shaping FB and IG ads and how their platform can help you increase your ROAS with speed.

💥Speed over perfection for your campaigns

💥Designers should focus on important creative assets. Not changing ad variations

💥The new cookie-less era is coming. Creativity is one aspect you can still control and improve

How often to change creatives for your campaigns

For more info visit www.trypencil.com

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com

During the interview Sebastian gave us great insights about: 

✅Get a mentor if you want to scale your agency quicker

✅Find your sweet spot for client spend

✅Requirements for becoming a Facebook Marketing Premium Partner

✅iOS14 changes and how to prepare for it

✅Attribution changes from 28 day to 7 day

✅Aggregated Event Measurement (AEM) 8-4 events

✅Using outside data to measure ad performance

✅Conversion date vs Impression date

✅How Conversion API wont solve all of your issues

You can contact Sebastian here: 

[email protected]

https://www.linkedin.com/in/sebastianvogg/

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com

On this episode I discussed with Brandon, CSM at Fiverr. We discussed about the following topics: 

✅Niche down and try to be more specific on your gig "Amazing logo" vs "Logo for restaurants"

✅Focus on visual, friendly title (and keyword-friendly), and description (problem + solution)

✅ You always want people to pick your Standard Package

✅Take advantage of the buyer request section if you are starting out

✅Leverage FAQ and Tags on gigs to optimize for buyers to find you

You can contact Brandon here: https://www.linkedin.com/in/brandon-mallo-b30abb71/

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com

On this episode I invited Manu, CEO from Stacked Marketer. During the interview, he gave us great insights about: 

Start writing on a Google Doc and share it with friends. Get out to market fast and get quick feedback to iterate.

Find other communities and groups that can help you promote your newsletter

List hygiene is key! Clean your email list on a consistent basis so that your domain gets better ranking and emails don't go into spam or social Gmail folders

Get yourself in your audience shoes. This will help with writing, tone of voice, content and structure of your emails

Collect more info of your subscribers through thank you page, surveys, and polls so that you can monetize better

Join Stacked Marketer here: https://www.stackedmarketer.com/insights-by-stacked-marketer

If you want a preview of the snow deep dive you can find it here: https://bit.ly/3cdeuZK

Follow us at: @markekodigital

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

Subscribe to our weekly newsletter → thelatest.markeko.com

Visit our website → www.markeko.com