Bill Abbott, President and CEO of GAC — the company behind family-friendly networks like Great American Family and Great American Faith & Living, Bill opens up about the current challenges facing the entertainment industry and how GAC is navigating them by staying rooted in its mission and values. Bill was also the former president of the Hallmark channel who transformed it into the Christmas and romantic comedy channel that it is today.

We explore the business of relationships, building a brand identity in a crowded media landscape, and how adversity has shaped his approach to leadership. Bill also shares his vision for the future of GAC and why creativity — not trends — remains the ultimate metric for success.

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