Pierce is joined by Adam New-Waterson, who was once his Marketo mentor. Today, Adam is a fractional CMO and has launched his own lifestyle brand, Frank & Fan. During this episode, Adam and Pierce talk about what it meant to launch a new brand on his own, the transition from B2B to B2C, and the path that he took to get into marketing ops.

Like many other guests on the Unsubscribed! Podcast, Adam shows why it’s important to have a creative mindset as you grow your marketing ops expertise. He sheds light on how to leverage your technical expertise to then move into a more executive role. One secret? Framing your thoughts in a strategic way instead of a technical way to gain a seat at the executive table. Join him and Pierce as they cover these topics and more.