Are you subconsciously sabotaging your Q1 sales by taking your foot off the gas right now?

Many LBM sales pros ease off in December, telling themselves “The year’s basically over.” 

But when your builder clients are under maximum pressure to close out projects, it’s the best time to stand out and build real loyalty—and it’s often when reps disappear.

In this brief episode you will: 

• Discover the single mindset shift that separates amateurs from professionals during the fourth-quarter push.

• Learn practical, low-glamour ways to deliver real help that clients never forget.

• Find out how to spark meaningful conversations with decision-makers before the new year even begins.

Hit play to learn how to stay visible, useful, and unforgettable during December—and dominate Q1 while others are still warming up.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected]—let’s talk.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.