In this episode of “The Daily Author”, our guest Greg Hoffman is the former CMO of Nike.

With experience from one of the world's most beloved brands, he has transitioned his expertise into building Modern Arena, a brand leadership service. He's also the author of Emotion by Design, where he dives deep into how emotions and design collide in the world of marketing. 

We discuss how he has been able to land speaking gigs and workshops all over the world. We discuss how Greg has spread his book's message through organic media and word-of-mouth.

We cover how authors can extend the reach of their work beyond the book itself by integrating various platforms and staying actively engaged with their audience.

Please enjoy!

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