Marketing for Designers with Masha Koyen

#26 How to simplify your marketing with Naomi Rose

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Who doesn’t want to simplify their marketing efforts and actually attract their ideal client?! I’ve never met an interior designer who hasn’t struggled with marketing, so if that’s you and you want a better way to market your interior design business–this episode is for you!

But first, wanna attract affluent clients? Here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan!

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Now back to regular programming….

In this episode of the Marketing for Designers Podcast, I’m joined by Naomi Rose, a seasoned business strategist and marketing expert. With over 20 years of experience, Naomi, also known as "your digital GP," shares her insights on creating effective and straightforward marketing plans that resonate with ideal clients. From her unique API method to the importance of understanding your audience, Naomi provides actionable tips for interior designers looking to streamline their marketing efforts.

Episode highlights

  • The API Method: Naomi explains her API method, which stands for Audit, Plan, and Implement. This method helps entrepreneurs find the right clients using the right business and marketing strategies.
  • Understanding Your Clients: Naomi emphasizes the importance of truly knowing your clients' pain points, desires, and behaviors to create effective marketing strategies.
  • Creating Client Personas: Tips on how to build detailed client personas, including outlining who you don't want to work with to better identify who you do want to work with.
  • Designing a Simple Marketing Plan: Naomi shares her step-by-step approach to designing a marketing plan, focusing on key messages, themes, and the importance of consistency.
  • Engaging Your Audience: Strategies for engaging your audience through various channels, including the use of social media, email marketing, and understanding the right metrics to track.
  • Practical Tips for Interior Designers: Why designers should share both their work and educational content to build trust and establish expertise.
    • “Marketing doesn’t have to be complicated. It’s about creating something simple and easy that works for you.”
    • “Understanding your audience is crucial. Knowing their pain points and desires helps in creating messages that resonate.”
    • “Consistency is key. It’s better to do something simple consistently than to do nothing at all.”

      • I’m so thrilled to share this episode with you. I know for a fact you’ll get inspired just like I did. Whether you’re an established interior designer or just starting out, this episode is packed with insights that can help you promote and market your design business.

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        Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

        • FREE GUIDE: 7 strategies to attract affluent clients
        • Weekly marketing tips
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        • Masha’s Website
        • Book a call with Masha

          • Don’t miss this episode packed with actionable insights!

          Memorable Quotes from the Episode:Listen Now:Get in Touch with Naomi:


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          Marketing for Designers with Masha KoyenBy Masha Koyen
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