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#26 Joe Cross - From, ‘Fat, Sick & Nearly Dead’ To Building Nama Alongside Micro Creators
Jordan sits down with Joe Cross, a globally recognized nutrition advocate, thought leader, author and filmmaker who created a lifestyle revolution around the simple concept of juicing. He produced and starred in the award-winning documentary film, “Fat, Sick & Nearly Dead,” which has been seen by more than 30 million people worldwide. Joe is also the cofounder of Nama, one of the most successful creator-led brands in the world that very few people know about.
In this episode, Joe shares his transformation from finance professional to health advocate to cofounding Nama. They dive deep into the early days of the creator economy, how Joe built an audience before launching a product, and how Nama has built and supports a community of over 300 creators with a radically human approach to affiliate partnerships.
This is a masterclass in working with creators to go direct.
Enjoy!
Follow Jordan on X: https://x.com/jrwolfe
Links to Joe’s Work:
- Nama Juicers: https://namawell.com
- Watch Fat, Sick & Nearly Dead: https://www.rebootwithjoe.com/joes-films/
- Follow Joe on IG: @joethejuicer
- Website www.rebootwithjoe.com
Key Influences and Resources Mentioned:
- Matt Jacobson - Facebook’s 8th employee - https://open.spotify.com/episode/4MrwI5FFv8TiI0PzUG0Cxj?si=e004e5988a4443f8
- The 80/20 Juicing Rule - https://namawell.com/en-fr/blogs/guide-to-juicing-videos/the-80-20-rule
Chapters:
00:00 Introduction
00:40 Joe Cross: The Juicing Legend
06:46 Selling His Business To Save His Life
10:58 Inventing The Juice Fast
12:23 'Fat, Sick and Nearly Dead' Documentaries
19:48 Building Community By Going Door To Door
23:51 Why Australia Leads In Juicing & Coffee Culture
28:55 From Films To Founding Nama
37:26 Choosing A Creator Network Model
46:37 Rise Of Micro-Influencers
50:05 Nama’s In-House Creator Agency
54:50 Power Of Affiliate Marketing
57:46 NAMA's Impressive Growth
01:01:25 Expanding Into Amazon
01:08:15 Rapid Fire: What Should Die In Wellness?
#FatSickAndNearlyDead #JoeCross #NamaJuicers #WellnessBrand
Subscribe & Follow:
Join the Substack – goingdirect.substack.com
Listen on Spotify – https://spoti.fi/3SjDliK
Listen on Apple Podcasts – bit.ly/3IfV6xK
Subscribe to YouTube for more conversations on the role of creators in decentralizing the real economy.
View all episodes
By Going DirectJordan sits down with Joe Cross, a globally recognized nutrition advocate, thought leader, author and filmmaker who created a lifestyle revolution around the simple concept of juicing. He produced and starred in the award-winning documentary film, “Fat, Sick & Nearly Dead,” which has been seen by more than 30 million people worldwide. Joe is also the cofounder of Nama, one of the most successful creator-led brands in the world that very few people know about.
In this episode, Joe shares his transformation from finance professional to health advocate to cofounding Nama. They dive deep into the early days of the creator economy, how Joe built an audience before launching a product, and how Nama has built and supports a community of over 300 creators with a radically human approach to affiliate partnerships.
This is a masterclass in working with creators to go direct.
Enjoy!
Follow Jordan on X: https://x.com/jrwolfe
Links to Joe’s Work:
- Nama Juicers: https://namawell.com
- Watch Fat, Sick & Nearly Dead: https://www.rebootwithjoe.com/joes-films/
- Follow Joe on IG: @joethejuicer
- Website www.rebootwithjoe.com
Key Influences and Resources Mentioned:
- Matt Jacobson - Facebook’s 8th employee - https://open.spotify.com/episode/4MrwI5FFv8TiI0PzUG0Cxj?si=e004e5988a4443f8
- The 80/20 Juicing Rule - https://namawell.com/en-fr/blogs/guide-to-juicing-videos/the-80-20-rule
Chapters:
00:00 Introduction
00:40 Joe Cross: The Juicing Legend
06:46 Selling His Business To Save His Life
10:58 Inventing The Juice Fast
12:23 'Fat, Sick and Nearly Dead' Documentaries
19:48 Building Community By Going Door To Door
23:51 Why Australia Leads In Juicing & Coffee Culture
28:55 From Films To Founding Nama
37:26 Choosing A Creator Network Model
46:37 Rise Of Micro-Influencers
50:05 Nama’s In-House Creator Agency
54:50 Power Of Affiliate Marketing
57:46 NAMA's Impressive Growth
01:01:25 Expanding Into Amazon
01:08:15 Rapid Fire: What Should Die In Wellness?
#FatSickAndNearlyDead #JoeCross #NamaJuicers #WellnessBrand
Subscribe & Follow:
Join the Substack – goingdirect.substack.com
Listen on Spotify – https://spoti.fi/3SjDliK
Listen on Apple Podcasts – bit.ly/3IfV6xK
Subscribe to YouTube for more conversations on the role of creators in decentralizing the real economy.