What does it take to build a global brand from scratch at a 90,000-person startup? We discussed this and more with Lisa Gilbert, VP of Global Marketing at Kyndryl.

(0:00) Introduction

(0:49) Working 20+ years at IBM

(3:58) Choosing career paths and knowing who you are

(6:25) Joining Kyndryl and lessons learned

(12:20) The power and importance of branding

(15:00) Balancing brand consistency with localization

(17:45) Activating employees to become brand ambassadors

(21:07) Scrappy marketing strategies

(25:33) Proudest moment at Kyndryl

(26:42) Strategy and process for creating content

(30:14) Learning new skills as a marketer

Learn more:

⁠https://generogrowth.com/⁠

⁠https://www.kyndryl.com/⁠

⁠https://www.linkedin.com/in/lisagilbertcmo/⁠