There's data-driven, there's personalized, and there's trying to fake it all. No one knows the difference best than Roy Atkinson. Tag along to hear a fresh perspective on Customer Experience, a revaluation of the concept of Information Technology, and a wish to not forget about the customers' individual experiences when designing processes.

Roy Atkinson is one of the top influencers in the Service Desk and Support industry. He has contributed to books on Customer Service, Social Media, and IT Change Management. He was named one of the Top 50 Customer Service Experts of the Decade by Nextiva, and his expertise has been featured by The Economist, Social Media Today, Computer World, BizTech Magazine, and more.