Burn the Map

26: Reluctant Entrepreneur 2: Choose Your Archetype


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After 20+ years in corporate, you already have an entrepreneurial operating system; you've just been using it inside someone else's company.

In this episode, we explore the three dimensions that determine what kind of entrepreneur you are: who you work with, what you create, and your risk tolerance. Then we match those dimensions to specific business paths: fractional work, franchises, buying a business, or starting from scratch.

This isn't a personality test. It's discernment training for midlife professionals who are done guessing.

What you'll learn:

  • Why most people choose business models backwards
  • The three dimensions that reveal your entrepreneurial archetype
  • How to match your operating system to the right business path
  • Reality checks for fractional work, franchises, business buying, and startups
  • Your first step: identifying which dimension gives you the strongest clarity

If you haven't listened to Episode 25: Unlock Resistance, start there first.

Next up in Part 3: Your first move based on your archetype.

Shelley McIntyre is a coach for people leaving corporate jobs who don't know what comes next.

She spent years as a corporate strategist before leaving to figure out her own next chapter. Now she helps other people do the same without falling apart in the process.

Work with Shelley:

Own Your Edge Strategy Session - A 90-minute conversation to help you move from stuck to starting.
https://burnthemapcoaching.com/own-your-edge

Reinvention Partnership Program - Step-by-step coaching for people who left (or are leaving) corporate and need help building what's next.
https://burnthemapcoaching.com/work-with-shelley

Let’s connect:
LinkedIn | YouTube | Website
4 Bold Moves to Get Unstuck - Free Guide

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Burn the MapBy Shelley McIntyre