Burn the Map

26: Reluctant Entrepreneur 2: Choose Your Archetype


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After 20+ years in corporate, you already have an entrepreneurial operating system; you've just been using it inside someone else's company.

In this episode, we explore the three dimensions that determine what kind of entrepreneur you are: who you work with, what you create, and your risk tolerance. Then we match those dimensions to specific business paths: fractional work, franchises, buying a business, or starting from scratch.

This isn't a personality test. It's discernment training for midlife professionals who are done guessing.

What you'll learn:

  • Why most people choose business models backwards
  • The three dimensions that reveal your entrepreneurial archetype
  • How to match your operating system to the right business path
  • Reality checks for fractional work, franchises, business buying, and startups
  • Your first step: identifying which dimension gives you the strongest clarity

If you haven't listened to Episode 25: Unlock Resistance, start there first.

Next up in Part 3: Your first move based on your archetype.

Shelley McIntyre helps GenXers stop slogging through corporate life, reclaim their identity, and build something real. Through her coaching programs and podcast Burn the Map, she guides midlife professionals to design a vibrant, intentional next chapter with clarity, courage, and structure.

🚀 Ready to start your next chapter?

👉 Apply for the Reinvention Partnership Program: Shelley’s step-by-step, personalized coaching framework for post-corporate professionals.
🔗 https://burnthemapcoaching.com/work-with-shelley

Or jumpstart your clarity with an Own Your Edge Strategy Session: a focused 90-minute conversation to help you move from stuck to starting.
🔗 https://burnthemapcoaching.com/own-your-edge

Let’s connect:
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Burn the MapBy Shelley McIntyre