We are currently in the midst of Seachtain na Gaeilge, the world's largest international festival dedicated to promoting the Irish language and culture which started on March 01.
On the same day, I was joined by Aoife Porter from Bua Marketing and Gerard O’Neill Chairman of Amárach Research to discuss the recent Súil Feasa report which addresses a key component of Irish language advertising ie how well it is comprehended.

In the pod we spoke about

• how regulatory spend is driving growth
• how Irish proficiency is low despite widespread exposure. 
• how Irish language advertising generates active engagement. 
• how "Transcreation" beats translation.
• why English and Irish campaigns work better together

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

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