David recently heard a brilliant phrase used by an internet marketer when putting together a marketing strategy.

"Divide your audience BEFORE they come in to your community or they will divide your members AFTER they have come in."

In business, you need to find out who is with you and who is against you. You know that a fox in the henhouse is a very difficult way to manage and run a business.

In this episode, David shares what he told two former prison officers so they could immediately divide those who would support their charity and those who would not.