Be prepared to be called out. In this episode I'm telling you the thing that's unpopular to say but is a very real reason people aren't buying from you.

High-vibe clients aren't buying from old-hoodie energy.

The Hoodie Myth (TM, stop stealing my content babe) - the myth that super successful people don't view their wardrobes as part of their marketing strategy, that their style is an afterthought and yours can be too.

It's just not true. The ones who are making money AND turning up super casual a) have privilege and b) have made that part of their branding strategy.

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