In this episode, Rick teaches how to align all of your resources to produce the most value in the marketplace and achieve more success. We believe that individuals and organizations need to learn how to partner, outsource, and leverage resources, so that they can do more with less. The “New Profit Paradigm™” replaces the old mentality of first spending money in your business, and then waiting for revenue and potential profit to come later. It focuses on an equation with the four P’s: Purpose, Profit, People, and Planet, on the left side of the equation, and increasing recurring revenue, lowering fixed expenses, and creating variable expenses on the right side.