True To You

#26 – What makes you so valuable? (to potential clients, customers and employers)


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Your unique value is much deeper than the features of your service or product.

Most of us can articulate the “what” and the “how” pretty easily. But “why” you are more valuable than the woman next to you is a whole other ball game.

Personal brand is something we all have, and another way of bringing together all the elements that make us memorable and the unique value we bring to our work.

While we might think that only certain people need a personal brand, truth is — living in the digital age, means we have one whether we want to or not. So you can either be consciously aware of your value or you can leave it for someone else to decide.

So the real question is: not whether you have a personal brand, instead does your personal brand show your company, your future boss or clients what you’d like them to see and hear? what will set you apart if you’re one of many women talking about the same stuff?

Once you know your personal brand, the second thing you need to learn to do is express it!

https://www.rubymarsh.com

Take daily action towards your dream by doing this 5min exercise - Pages of Possibility journal exercise by clicking HERE: https://bit.ly/2RI0z4d

Also mentioned in this podcast is the book Dare to Lead by Brene Brown, Bernadette Jiwa (storytelling) and Guru Jagat

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True To YouBy Ruby Marsh

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