The wise and knowledgeable John Baker, Executive director of the Community Foundation of Central Missouri, shares the story of the past 7 years of the CoMoGives Online Fundraiser. In this interview, he discusses what to expect and how it has grown each year.

Transcription

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Unknown Speaker  0:05  

If you're a natural born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The makri team of creatives is transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of may create with another episode on how to make your marketing not suck.

Unknown Speaker  0:47  

So Hello, everybody, and welcome back to our Facebook Live. Today, I'm pretty excited because I have john Baker, who is the executive director of the Community Foundation in Central Missouri. You will see today. And so thank you for being with us, john.

Unknown Speaker  1:04  

Hey, it's my pleasure to be here. Monica, always glad to work with you on whatever might come to mind.

Unknown Speaker  1:11  

john and i have actually been through a few adventures together. So first off, john, I don't know if you know this, but your predecessor at the Community Foundation, Roger actually gave me my title. And Chief Creative Officer of may create time and Roger named me boss, which I think is pretty cool. But it's been an amazing replacement for Roger and now you

Unknown Speaker  1:35  

know,

Unknown Speaker  1:36  

so john, and I started like a million years ago, when you were with the Baptist Church, and you came in you needed a logo, and I remember like this really big group of people sitting around in a circle, and all of us talking about this logo, and that is like my first encounter. And then years later, I was excited because you gave us the chance to work with you on como fans which you know, started out as something small It's a little campaign that could, right. And then. And now that like has come full circle, and really kind of brought us to where we are today, which is helping nonprofits solve their communication challenges through technology and marketing. So for those of you guys who don't know, Hogan is a month long giving campaign, there are 140 local nonprofits that last year gathered more than $956,000 in donations. So it's been a lot of work like a long journey, right? This will be our seventh year this year. And john has many stories to tell about it. And so every year we have a series of meetings that lead up to the campaign to onboard and rally our nonprofit. And every year john gives this great explanation about what people can expect from their participation in the online fundraiser. So I invited him today to share that same glimmer of knowledge with all of us, so we can hear it like right from him. And also this year, his experience with