Get Out of The Rut

26. When Willpower Isn’t Working: Why Identity Is the Real Secret to Reaching Your Goals


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I hate when the goal I set feels more like a burden than an opportunity.  Do you know what I am talking about?


Whether it’s losing weight or building your business, you want the result—but dread doing the work to get there. You’re not alone. 


In this episode, I’ll show you why the old way of using willpower and discipline doesn’t work long-term and how shifting your identity is the true key to sustainable success.


We’ll talk about:

  • Why your brain resist the very things you say you want
  • How fear (of rejection, restriction, failure) can block progress
  • Why motivation fades—and what to focus on instead
  • How to use identity work and Future Self thinking to reframe your goals
  • How to stop forcing your way to results and start becoming the woman who already has them


If you’ve ever said, “I want the result, but I don’t want to do the work,” this episode will show you a better way—one that’s more enjoyable, aligned, and actually works.

What You’ll Learn in This Episode:

  • Why most goals don’t feel motivating (and what to do instead)
  • How your fears around rejection or restriction may be sabotaging your success
  • The role of your Future Self in creating results that stick
  • The mindset shift that makes your goals feel lighter
  • How to rewire your identity to align with your vision


Episode Prompts:

  • What goal are you forcing yourself to achieve right now?
  • What would your Future Self believe about that goal?
  • What fear might be blocking you from taking action?

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Get Out of The RutBy Thais Glenn

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