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A client looked Roger dead in the eyes, check in hand, and asked — "What if I give you this and you just disappear?"

His answer says everything about how he built his business.

This episode is about trust — what it actually means in the window treatment trade, how long it takes to build, and how fast one bad decision can burn it down. Roger shares what it was like going from installer to dealer overnight, suddenly becoming "competition" to the very people who hired him — and why he never once crossed that line.

We talk about the temptation installers face when a homeowner tries to cut out the dealer. The short-term money looks good. But what kind of client are you really getting? One who doesn't value relationships, doesn't respect the process, and will do the same thing to you the moment it's convenient.

There's also a hard-earned story from Roger's early days — a house under construction, trim work that wasn't finished, shades that came back wrong. He ate the cost. Every penny. Because his name was on it.

Twenty years later, that reputation is still paying off.

Trust isn't something you can order on Amazon. It's built job by job, decision by decision — especially the ones nobody's watching.

#WindowTreatments #TrustInBusiness #InstallerLife #WindowCoverings #SmallBusinessOwner #Reputation #TradeLife #BusinessIntegrity #NoStringsAttached #Podcast #WindowShades #BlindsAndShades #DoTheRightThing #BuildYourName

🎙️ No Strings Attached — with Roger Magalhães 

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